Digital Marketing Manager

Job description / Role

DESCRIPTION:

KSA marketing team is seeking a bilingual (English and Arabic) creative, goal-oriented and highly analytical Digital Marketing Manager to join the team and provide the best possible shopping experience to our customers. The digital marketing manager

You will lead the effort to develop, execute, test and analyze customer events, site content, promotions and other programs. The perfect candidate will analyze performance of site content, always seeking ways to improve discoverability, optimize promotional efforts and help meet business needs.

The successful candidate will be a strong and confident communicator, fast learner, great at meeting multiple deadlines, and comfortable working with multiple stakeholders. Arabic and English speaking, clean, clear, and creative writing and communication skills are essential, as well as a moderate to advanced experience with data analysis. He/she must be efficient and hard-working with an eye for details.

MAIN RESPONSIBILITIES:

- Inform and implement bold, creative promotions and programs, marketing communications, and special projects.
- Manage and optimize on-site merchandising in order to drive revenue, maximize conversion, minimize costs and amplify customer engagement.
- Conceive and write editorial features and promotional copy leveraging product expertise for on-site & offline promotions and programs, maintaining high standards of quality and creativity.
- Partner with cross-functional teams from various categories and marketplaces to bring the best experiences and functionalities to the KSA market.
- Work with design and editorial teams to ensure that customer communication goals are met.
- Build promotional pages and incentives via sophisticated online tools.
- Build, maintain, and analyze performance reports.
- Drive analyses, data mining and insight generation to feed proper decision making
- Identify new channels and opportunities for growth and test their effectiveness

Requirements

BASIC QUALIFICATIONS:

- Proven experience (+6 years) in digital marketing within the e-commerce sector.
- Strong analytical background and attention to detail with ability to use data to measure performance and determine improvements
- Strong and persuasive verbal and written communication skills (English and Arabic), including with senior-level leaders
- Customer obsession, always curious about what customer like and want
- Strong organizational, managerial, and communication skills, with proven ability to handle multiple projects and deliver results.
- Strong analytical capability and a solid understanding of success metrics.
- Ability to think both strategically and tactically.
- Ability to work with cross-functional teams
- University degree in Business, Economics, Marketing or any other related field of study.

PREFERRED QUALIFICATIONS:

- Experience working with Content Management Systems, Web Tracking Tools and an understanding of trends and technologies within E-commerce.
- Experience in marketing or CX roles requiring data analysis, process improvements, creative problem solving, and cross-functional collaboration
- Advanced Excel skills
- Experience driving multi-faceted campaigns across touchpoints
- Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of campaigns
- Experience creating and/or improving operational processes across teams/stakeholders

About the Company

Amazon.ae, formerly Souq.com, is an English-Arabic language e-commerce platform, owned by Amazon, Inc. It is the largest e-commerce platform in the Arab world. On March 28, 2017, Amazon.com Inc. confirmed it would be acquiring Souq.com for $580 million. On May 1, 2019, Souq.com became known as Amazon.ae.