Digital Marketing Manager

Job description / Role

Company Description

About Novotel Al Anoud:

Novotel Al Anoud, part of Accor Group, is a premium hotel in Riyadh that offers world-class hospitality services. We strive to create a memorable guest experience by combining innovation, comfort, and exceptional service. Join us and be part of a dynamic team driving digital transformation in hospitality.

Job Description

Key Responsibilities:

1. Digital Strategy & Planning:
   Develop and execute a comprehensive digital marketing strategy aligned with the hotel's business goals.
   Ensure all digital activities adhere to Accor's brand guidelines and digital standards.
   Monitor market trends and competitor digital activities to identify opportunities for innovation.
2. Website & SEO Management:
   Optimize the hotel's website performance, content, and booking conversion rates.
   Implement SEO/SEM strategies to improve search engine ranking and visibility.
   Collaborate with Accor's digital teams to update content, promotions, and special offers.
3. Social Media & Content Marketing:
   Manage and grow the hotel's presence across social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
   Develop engaging content, including text, images, and videos, to enhance audience engagement.
   Work closely with influencers and brand ambassadors to boost digital reach and engagement.
4. Online Advertising & Performance Marketing:
   Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.).
   Optimize digital advertising spend to maximize ROI and direct bookings.
   Track and analyze campaign performance, making data-driven recommendations for improvement.
5. Email Marketing & CRM:
   Develop targeted email marketing campaigns to engage past and potential guests.
   Work with Accor's CRM tools to enhance customer retention and loyalty.
6. E-commerce & OTA Management:
   Optimize the hotel's presence on Online Travel Agencies (OTAs) such as Booking.com and Expedia.
   Collaborate with the revenue management team to implement pricing strategies that maximize online sales.
7. Analytics & Reporting:
   Track and report key digital performance metrics (website traffic, social media engagement, conversion rates, etc.).
   Utilize tools like Google Analytics, Facebook Insights, and Accor's digital dashboard to measure success.
   Provide regular performance reports and insights to the Director of Business Development.

Qualifications & Experience:

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 3-5 years of experience in digital marketing, preferably within the hospitality industry.
• Strong knowledge of SEO, SEM, Google Ads, social media marketing, and content creation.
• Experience in using Google Analytics, Facebook Ads Manager, and email marketing platforms.
• Familiarity with Accor's digital tools and systems is a plus.
• Strong analytical skills and ability to interpret data for decision-making.
• Excellent communication and project management skills.

Additional Information

Job Benefits:

• Competitive salary and benefits package.
• Professional growth opportunities within Accor Group.
• A dynamic and supportive work environment.
• Employee discounts and exclusive hospitality benefits.

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.