Digital Marketing Manager

Job description / Role

Company Overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group's entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

As the Digital Marketing Manager you will be responsible for developing, maintaining, and executing all digital campaigns to maximize leads, opportunities, test drives, sales, retention, and loyalty for BYD KSA.

Become a subject matter expert on all digital marketing activities with focus on improving marketing effectiveness and enhancing customer engagement.

Handle the digital campaign management process from briefing agencies to reviewing media plans, supervising executions, optimizations, and reporting.

Social media management (organic and influencer marketing): excluded.

What you will do

• Manage the use of digital media to support the company's marketing strategy (i.e. campaigns, on-ground/in-showroom digital screens/assets, website content, marketing digital customer journey, etc.).
• Act as the main point of contact for all digital marketing activities internally (peers, stakeholders, and COE) and externally (agencies, vendors, OEM, etc.).
• Manage the entire digital campaign management process from developing a sound brief to reviewing plans, supervising implementation, providing data-driven optimizations, reporting, etc.
• Uphold divisional policies and standards, ensuring alignment to Marketing COE, Procurement, and Finance.
• Responsible for tagging, tracking, and tech-related tasks of digital marketing activities, in collaboration with Digital Product & eComm.
• Conduct regular audits and assessment checks of website, SEO, digital media activities, etc.
• Work closely with Digital Product & eComm team on developing a best-in-class website for Al-Futtaim BYD KSA. Provide necessary assets (visuals and copy), applying adjustments based on data and website metrics.
• Work closely with the agencies in terms of reviewing digital assets and performing quality checks on the digital media setup, following industry best practices.
• Work closely with Head of Marketing in managing digital budgets. Track the utilization of budgets regularly.
• Provide timely reporting with deep analysis and optimization recommendations to stakeholders.

Required skills to be successful

• Strong knowledge in digital marketing campaigns, SEO/SEM, display, and advertising.
• Experience in marketing cloud software and digital analytics tools.
• Experience in using a variety of CMS and social media platforms and tools.
• Experience in creating cross-channel digital campaigns.
• Strong communication skills in English (Arabic is desirable).
• Analytical and problem-solving skills.
• Project management skills, highly organized.
• Responsible for efficient utilization of campaign management capabilities and available budget as directed by Head of Marketing and the generation as well as conversion of targeted volume of quality leads in order to achieve the sales objectives. Improve the efficiency of media planning and buying as well as creative effectiveness.
• Other metrics deemed important by the Head of Marketing.

About the team

The Digital Marketing Manager will report to the Head of Marketing.

What equips you for the role

• Minimum of 5 years digital marketing experience (automotive marketing experience is essential).
• Bachelor's degree in marketing, digital marketing, communications, or analytics.
• Strong communication skills.
• Self-motivated, analytical, creative, team player.
• Experience in automotive is a plus.

Candidate experience

We're here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click "apply": please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global talent acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our values of respect, integrity, collaboration, and excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.