Digital Marketing Specialist

Job description / Role

Description

This is a full-time on-site role for a digital marketing specialist at Multimedia Club.

The role involves planning, executing, and optimizing digital campaigns for clients, analyzing performance metrics, and delivering professional reports that support effective decision-making.

As a digital marketing specialist, you will be responsible for carrying out day-to-day digital marketing activities and strategies, including social media marketing, online advertising, web analytics, and maintaining effective communication with team members.

This position requires a combination of creative and analytical skills, along with the ability to utilize advanced digital tools to manage campaigns and accurately track their results.

Requirements

• Plan, develop, and implement paid advertising campaigns across multiple platforms, including Meta, Google, TikTok, LinkedIn, Snapchat, and others.
• Develop and regularly update buyer personas based on research findings, data analytics, and client feedback.
• Manage advertising budgets and optimize spending across platforms to achieve the highest possible return on investment (ROI).
• Continuously test and refine ad creatives, targeting parameters, and messaging to enhance performance and increase conversion rates.
• Monitor daily and weekly performance indicators and provide prompt recommendations for adjustments and optimizations.
• Prepare detailed campaign performance reports that include in-depth analyses, insights, and actionable recommendations.
• Manage and maintain tracking and analytics tools such as Meta Pixel, Google Analytics 4, Google Tag Manager, and UTM codes to ensure data accuracy.
• Track user behavior across platforms and analyze the customer journey to improve targeting strategies and campaign effectiveness.
• Apply SEO principles to enhance campaign visibility and effectiveness, particularly for Google Ads campaigns.
• Collaborate closely with the content and design teams to ensure all advertising materials align with buyer personas and campaign objectives.
• Participate in internal brainstorming sessions to develop innovative digital strategies that strengthen brand positioning.
• Stay abreast of the latest trends, technologies, and best practices in digital marketing, applying the most relevant ones to improve campaign performance.
• Propose creative and data-driven advertising strategies aimed at increasing reach, maximizing conversions, and improving the overall customer experience.