Digital Marketing Specialist | alfanar Electric

Job description / Role

Requisition ID: 13676

City Marketing WS

Group Overview:

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design and development centers, and a host of facilities in the Middle East and other countries.

Alfanar is involved in:

• Electrical, electromechanical, and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our Main Divisions:

• Alfanar Electric
• Alfanar Construction
• Alfanar Building Systems

Alfanar Electric:

Alfanar Electric is the industrial arm of Alfanar, manufacturing a variety of low, medium, and high voltage electrical construction products.

Alfanar Electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

Alfanar has a development and engineering center in Chennai, India.

Industrial Complex, Riyadh:

The center of Alfanar's industrial activities is the Alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh. Spread across 700,000 square meters, the Complex houses Alfanar's facilities.

The Complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose:

This position exists to perform digital marketing initiatives efficiently, in a timely manner and quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Key Accountability Areas:

• Implements digital marketing campaigns including lead generation and remarketing campaigns on different platforms in coordination with sales and marketing teams.
• Executes organic search tactics for Google and other search engines like Bing.
• Works with content and marketing teams to drive search engine optimization (SEO) in content creation and promotion.
• Executes a proactive social media content calendar that is consistent with the company's brand voice and supports the company's online and offline marketing and public relations efforts, including brand awareness, sales initiatives, and special events.
• Collaborates with eCommerce and/or marketing team members in executing social media components related to current promotions, lead generation, and reengagement campaigns.
• Engages with users across various platforms; where necessary, acts as the voice of Alfanar customer service.
• Monitors, responds to, and resolves social media-specific consumer inquiries/complaints in a timely and professional manner according to the SLA.
• Monitors trends in social media channels, tools, and metrics and appropriately applies that knowledge to increase the effectiveness of the company's social media efforts.
• Measures and reports on the performance of digital marketing campaigns, and assesses against goals (ROI and KPIs).

Role Accountability:

HR Proficiency:

• Ability to obtain updated soft and technical skills related to the job.
• To have a vision and a plan for the career path and how to achieve it.

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules.
• Utilize resources effectively to achieve objectives within efficient cost and time.
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks.

Problem-Solving:

• Solve any related problems that arise and escalate any complex operational issues.

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.

Business Process Improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.

Compliance:

• Comply with related policies and procedures and work instructions.

Health, Safety, and Environment:

• Ensure compliance with relevant safety, quality, and environmental management procedures and controls within the defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification:

Bachelor's Degree in Marketing & Communication

Work Experience:

2 to 5 years

Technical / Functional Competencies:

• QA Key Performance Indicators
• Advertising Market Research
• Brand Marketing
• Customer Relationship Marketing
• Foreign Cultures and Markets
• Joint Marketing
• Market Analysis
• Market Research
• Market Segmentation Analysis
• Marketing and Sales Strategies
• Marketing Planning
• Marketing Programs
• Marketing Strategies
• Telemarketing
• Web Marketing

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.