Engineer, Product Marketing

Job description / Role

Group overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design and development centers, and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, electromechanical and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our main divisions:

• alfanar Electric
• alfanar Construction
• alfanar Building Systems

alfanar Electric

alfanar Electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar Electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial complex, Riyadh

The center of alfanaru2019s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the complex houses alfanaru2019s facilities.

The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job purpose

To promote EV charging solutions by coordinating marketing efforts, engaging with key VIP customers, and fostering relationships with governmental ministries, following up on marketing intelligence and competitor activities to enhance our market position.

Key accountability areas

Coordination with marketing:

• Collaborate with the marketing team to develop prequalification and marketing assets for EV charging solutions
• Ensure that all marketing materials align with company branding and messaging

Customer engagement:

• Conduct regular visits to VIP customers in collaboration with sales units to understand their needs and promote our EV charging solutions
• Build and maintain strong relationships with key stakeholders to enhance customer satisfaction and loyalty

Government liaison:

• Follow up with relevant ministries to promote EV charging solutions, ensuring that our offerings are well-represented in government initiatives and projects
• Attend government meetings and industry events to showcase commitment to sustainable solutions

Market intelligence:

• Monitor and analyze market trends, competitor activities, and customer feedback to inform strategic decisions
• Provide insights and recommendations to the management team based on findings

Collaboration and reporting:

• Work closely with the sales and marketing teams to align strategies and share updates regularly
• Prepare and present reports on customer engagement activities, market intelligence, and sales performance

Role accountability

HR proficiency:

• Ability to obtain updated soft and technical skills related to the job

Delivery:

• Perform the planned activities to meet the operational and development targets as per delivery schedules
• Utilize resources effectively to achieve objectives within efficient cost and time
• Provide a periodic report formatted by detailing the deviation and execution of planned tasks

Problem-solving:

• Solve any related problems that arise and escalate any complex operational issues

Quality:

• Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities

Business process improvements:

• Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible

Compliance:

• Comply with related policy and procedures and work instructions

Health, safety, and environment:

• Ensure compliance of relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products and services

Academic qualification

Bachelor's degree in electronics engineering or any relevant field

Work experience

2 to 4 years

Technical / functional competencies

• Competitive analysis
• Consumer profiling
• Market research
• Product launches
• Product promotion

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.