English & Exams Marketing Manager

British Council

Riyadh, Saudi Arabia

Posted
Ref: QP845-03

Job description / Role

Main Opportunities

- Develop and execute marketing plans for country English and Exams, ensuring that it drives and supports the cluster and regional strategic objectives for the British Council in a flexible, cost-effective way.
- Ensuring effective, integrated and joined up delivery of country English and Exams marketing activity to maximise impact and share of voice in the market place.

Country marketing strategy

- Develop and execute marketing plans for country English and Exams, ensuring that it drives and supports the cluster and regional strategic objectives for the British Council in a flexible, cost-effective way.
- Plans and execute go to market plans for English and Exams across the country, agreeing the programmes, delivery mechanisms, budgets and resources with cluster.
- Develops and execute campaigns to support a variety of routes to market and maximise impact and share of voice.
- Deploys the British Council brand architecture in line with brand management standards across the country.
- Provides oversight for country communications to intermediaries and partners, including society stakeholders.
- Provides expert marketing feedback to help win donor business and shape partnership strategies within the country.
- Ensures that clear and consistent marketing processes are deployed for country English and Exams aligned to agreed global marketing processes.
- Monitors and reports on agreed marketing KPIs for country English and Exams.
- Identifies opportunities in the market such as requirements for product regional manager for new product development and proactively shares results across the cluster/region marketing team and with regional and SBU leaders and the Marketing Community of Practice.

Requirements

- Bachelor degree in marketing or business-related field
- 3+ years of experience in a marketing position at a national level within a medium organisation.
- Demonstrable experience of developing marketing strategies and plans
- Demonstrable experience in managing supplier relationships

About the Company

The British Council is the United Kingdom's international organisation for cultural relations and educational opportunities.

The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation.

We welcome applications from all sections of the community. We are committed to employing disabled people.

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