Integrated Marketing Programs Manager

Job description / Role

Work Area: Marketing
Expected Travel: 0 - 20%
Career Status: Professional
Employment Type: Regular Full Time

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives.

RESPONSIBILITIES

Actively manage planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention. Collaborate with various internal and external teams including global, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Orchestrates with branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to create integrated audience specific programs and campaigns.

Market Research & Insights - Gather and synthesize market insights and company objectives including solutions, industry, geographies, and other information. Understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs.

Participate in Strategic Planning - Work with Business Planning, Marketing Planning, Sales and Business Development/Management to determine goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Ensure programs and campaigns are expertly aligned with stated strategic goals.

Develop Content and Messaging to support the Customer Journey - Apply a broad range of knowledge to curate, build, tailor, and syndicate content for awareness, demand generation, opportunity acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence to develop key messages and value propositions for integrated programs and/or campaigns. Evaluate new techniques and determine best practices to create repeatable processes and content.

Manage asset development and independently deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs.

Stakeholder Management - Strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals. Continuously evangelize marketing strategy, plans and results and collaborate for refinement. Share knowledge and expertise. Support/enable the sales organization through delivery of key customer assets and stories.

Plan and develop integrated audience campaigns and, working with Marketing Execution, identify targets and segments, nurture and marketing automation strategies, as well as tactics to achieve defined goals in accordance with privacy regulations.

Strategically drive program activation and acceleration with a Digital First approach within region, market unit, or country. Utilizes a broad knowledge of Digital Marketing services to support stakeholders in their programs. Evaluates, implements and optimizes innovative approaches to Marketing by bringing in a digital mindset and collaborative approach across market units, regions and global teams.

Requirements

SKILLS & REQUIREMENTS

7+ years of integrated marketing experience including digital focus. Expertise with social media platforms, products and trends. Exceptional organizational skills and ability to be highly collaborative. Excellent written and verbal communication skills. Forward/Creative thinker, proactive and assertive. Strong interpersonal skills. Ability to think big picture while still paying attention to details. Time management / ability to juggle multiple projects under deadline.

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now .

SAP'S DIVERSITY COMMITMENT

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities.

About the Company

Headquartered in Walldorf, Germany, SAP is the world's largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAP's product portfolio and extends SAP's leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.