Luxury Marketing Director

Job description / Role

The Luxury Marketing Director will be defining and executing a luxury segment strategy from the ground up, working cross-functionally to create sophisticated, bespoke campaigns and experiences that resonate with discerning global audiences.

Client Details

Our client is at the forefront of transforming the Kingdom into a premier global tourism destination.

Description

* Develop and implement a comprehensive marketing strategy for the luxury market segment.
* Build and own the global luxury segment strategy (not market-specific), targeting UHNW and HNW audiences.
* Conceptualize and lead the creation of bespoke luxury content across owned, earned, and paid channels, appealing to affluent travelers.
* Conduct market research and analysis to ensure the company's competitiveness in the luxury sector.
* Build go-to-market strategies for high-end tourism products
* Stay up-to-date with the latest trends and changes in the luxury market and marketing practices.

Job Offer

* A chance to work in a flourishing business services industry.
* A supportive company culture that values collaboration and innovation.

* A degree in Marketing or a relevant field.
* Proven experience in marketing and running a marketing team.
* Experience launching or repositioning high-end products or destinations.
* 15-20 years of experience in luxury marketing, preferably in luxury retail, hospitality, or premium travel/tourism sectors.
* Proven expertise in communicating with UHNW/HNW audiences through tailored messaging and high-touch experiences.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.