Posted
Ref: SP926-04

Job description / Role

Employment: Full Time

Strategic Brand Development:
- Develop and execute a comprehensive brand strategy that aligns with KeeTa's vision and mission, translating brand elements into go-to-market strategies.

Marketing Campaign Leadership:
- Lead the development and management of marketing campaigns across various channels, including social media, OOH, and digital advertising.

Cross-Functional Collaboration:
- Work closely with cross-functional teams, including creative, product, and operations, to ensure cohesive brand messaging and execution of integrated marketing initiatives.

Performance Measurement:
- Measure and analyze the success of campaigns and activities, provide data-driven recommendations for continuous improvement and optimization based on local insights.

Market Monitoring:
- Continuously monitor and report on brand health and industry trends, providing strategic insights to the management team.

Budget Management:
- Manage marketing budgets and ensure efficient allocation of resources.

Innovation Driver:
- Bring fresh thinking and propose new marketing ideas/ campaigns based on local insights and trends.

Requirements:

- Bachelor's degree in marketing, business, or a related field.
- Excellent proficiency in English and Arabic is a must.
- 5-6 years of proven experience in branding and marketing communication, preferably in food delivery, e-commerce, or related industries.
- Demonstrated success in developing and executing integrated marketing campaigns that drive customer acquisition and engagement.
- Experience in establishing and managing partnerships with restaurants or similar stakeholders.
- Ability to quickly respond to changing market conditions and customer needs.
- A self-starter with a strong can-do attitude with a proactive and solutions-oriented approach.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Deep understanding of the Saudi ecosystem, dynamics and general Food scene.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build strong relationships.

About the Company

“On Time. Everytime. Keeta!”

Keeta is a new international brand officially launched by Meituan (HKG: 3690), the leading technology-driven retail company providing the largest food delivery service in the world. We're here in Hong Kong expanding our business internationally and striving to provide local residents with more customized, efficient and reliable delivery services!

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Marketing Manager salaries in Saudi Arabia

Average monthly compensation
SAR 12,000

Breakdown available for industries, cities and years of experience