Marketing Manager

Job description / Role

About the team

Join our dynamic Brand Marketing & Creative team, where we shape Careem's voice across markets and verticals. Our team thrives on creativity, data-driven insights, and the drive to make an impact through compelling storytelling and localised campaigns. We work collaboratively across functions to elevate the Careem brand and build deep connections with our customers.

What you'll do

• Localise and implement marketing strategies aligned with Careem's brand positioning and business objectives
• Lead end-to-end campaign development, from brief to execution, in collaboration with creative, content, digital, and external agency teams
• Partner with cross-functional teams including growth, commercial, operations, and product to deliver cohesive marketing initiatives
• Manage local agency relationships, vendors, and partnerships to maximise campaign reach and performance
• Monitor, analyse, and report on marketing performance metrics; provide insights and recommendations for optimisation
• Identify cultural trends and customer insights to develop campaigns that resonate deeply with local audiences

What you'll need

• 5–7 years of relevant experience in brand marketing or integrated marketing roles, ideally within consumer tech, FMCG, or e-commerce sectors
• Proven track record in executing successful multi-channel campaigns and managing agencies or vendors
• Strong understanding of the Saudi consumer landscape, media channels, and cultural context
• Exceptional project management skills and attention to detail
• Ability to work cross-functionally and influence without authority
• Arabic language fluency is a must

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.