Marketing Manager

Job description / Role

Description

Responsible for developing and implementing performance marketing strategies that increase the online and offline traffic, improve conversion rates, conduct in-depth keyword research and competitive analysis, and optimize search engine marketing campaigns by leveraging SEO tools.

Duties & Responsibilities

• Create, update, and execute comprehensive marketing strategies aimed at driving user acquisition and retention.
• Oversee planning, execution, and optimization of marketing campaigns across digital channels (social media, SEO, email, etc.).
• Analyze campaign performance metrics to identify trends and support data-driven decision-making.
• Conduct experiments to test different tactics, messages, and designs for improved conversion rates.
• Collaborate closely with sales, product development, and internal teams to align on growth initiatives.
• Lead and mentor the marketing team to achieve performance goals.
• Manage the marketing budget to ensure efficient resource allocation and maximum ROI.
• Manage public relations and offline marketing activities, including exhibitions and events.
• Ensure compliance with HSE procedures and internal regulations.

Requirements

Skills & Competencies

• Strong knowledge in performance marketing, SEO, and digital channels.
• Proficient in photography and montage, editorial writing, graphic design, media content creation, and content documentation/archiving.
• Excellent communication skills.
• Strong analytical and numerical ability.
• High adaptability and ability to innovate.
• Leadership, strategic thinking, business acumen, and customer focus.
• Proficient in Microsoft Office, Slack, and ERP systems.
• Proficient in English.