Marketing Manager

Job description / Role

Description

Job purpose
The marketing manager is responsible for developing, implementing, and overseeing marketing strategies that enhance brand awareness, drive customer engagement, and support business growth. The role involves managing campaigns, leading the marketing team, analyzing market trends, and ensuring consistent brand communication across all channels.

Key responsibilities

Strategic planning & management
Develop and implement comprehensive marketing strategies aligned with business objectives. Manage the marketing budget and ensure cost-effective campaign execution. Lead, mentor, and supervise the marketing team to achieve performance goals.

Brand management
Maintain and strengthen the company’s brand identity across all communication channels. Ensure consistency in messaging, tone, and visuals in all marketing materials.

Campaign development & execution
Plan and execute digital and traditional marketing campaigns. Oversee content creation including social media posts, promotional materials, and advertising copy. Coordinate with internal departments and external agencies to ensure seamless campaign delivery.

Market research & analysis
Conduct market research to analyze customer behavior, industry trends, and competitor activities. Prepare reports and insights to support strategic decision-making. Track and measure the performance of marketing campaigns using KPIs and analytics tools.

Customer engagement
Enhance customer experience through targeted engagement initiatives. Manage company presence across social media platforms and digital channels.

Events & promotions
Plan and manage events, exhibitions, product launches, and brand activations. Ensure all promotional activities reflect the company’s marketing objectives.

Requirements

Job requirements
Bachelor’s degree in marketing, business administration, or a related field (MBA is a plus). Proven experience as a marketing manager or in a senior marketing role. Strong knowledge of digital marketing, branding, and campaign management. Proficiency in marketing tools and platforms (Google Analytics, SEO/SEM tools, CRM systems, social media management tools). Excellent communication, leadership, and project management skills. Strong analytical skills with the ability to interpret market data and campaign results. Creative thinking with attention to detail. Ability to work in a fast-paced environment and manage multiple projects simultaneously.