Job closed
Ref: SP099-20
Job description / Role
The Marketing Manager will play a leading role in delivering annual category marketing strategy, with key focus upon marketing planning, stakeholder collaboration and management, driving annual marketing revenue targets.
• To set and define clear marketing strategy for the brand
• Set a flexible and validated annual marketing calendar, designed to be customer-centric, support annual business objectives, and strategically planned
• Drive the annual marketing calendar: Consistently validate annual marketing calendar and marketing strategy for each campaign, continuously demonstrating understanding of our customer and identifying clear customer acquisition and retention tactics
• Role-model close partnership with CRM, Digital Analytics, and Insights team to provide validated data foundation to our marketing briefs and a clear customer targeting strategy; advocate for clear, rationalised, and measurable objectives and KPIs
• Demonstrate expertise across marketing mix – able to plan and execute campaign using an integrated combination
• Lead ongoing our marketing calendar across key functions/business partners (internal and external), including CRM; Digital Trade; Editorial; Insights; Media Agency; Performance Marketing; Press; and Sustainability
• Provide leadership, motivation and guidance in the day-to-day activities and outputs of the wider marketing team, ensuring timely completion of deadlines and quality-coached outputs.
Requirements
The Ideal Candidate
• Luxury good and jewellery industry
• Experienced in digital marketing, with a strong knowledge of media landscape overall for premium customer segments
• Keen commercial awareness and critical thinker with excellent numerical and analytical skills:
• Experienced in working across broad cross-functional stakeholder groups to turn strategy into actionable marketing plans
• Resilient, naturally pragmatic and resourceful solutions-based work style with a ‘can do’ attitude and strong focus upon delivery: Able to plan, lead, manage and adapt multiple projects at the same time on deadlines, as well as confident and comfortable in making quick decisions
• Able to meet targets and take responsibility for own performance: Experienced in measuring delivery of marketing plans against customer KPIs
• A natural leader. Coaching team members to drive performance & enable change as well as supporting development
Minimum Requirements
• Education / Experience:
• Bachelor’s degree in business related disciple from a reputable university.
• Preferable, Master’s Degree In business related discipline
• Preferable with GCC experience specially in Saudi & Bahrain
• Minimum 5+ years of strong brand management experience gained in either the jewellery / luxury goods
• High attention to detail and meticulous budget planning.
• The ability to think creatively whilst ensuring to capitalize on every opportunity to increase brand, sales and profitability.
About the Company
Since its inception, our singular focus has been to enable people to earn a better livelihood by bridging the gap between the immense talent from our 32 recruiting countries and placing them in meaningful positions in the thriving markets across Europe and the Middle East.
Established in 1973, with a legacy now spanning over four decades, GroupL has always maintained the best-in-class standards of training and placement. We started as an ethical workforce recruiter selecting, training, and placing labor for the Middle East. We have expanded over the past 8 years to a 360-degree recruitment agency working across several job roles, sectors, and countries.
For workforce recruitment, we take special pride in our training modules that are customizable to suit the unique requirements of the sector and the business.
Our global collaborations with various technical institutes enable us to train and assess the candidates' technical and language skills before their selection.
For white-collar talent acquisition, we bring in our decades of experience to map capability to company culture and enable the right fitment of talent to the industry keeping in mind the requirements of the specific organization.
Our talent recruitment network spans 32 countries including Bhutan, Bangladesh, Cameroon, India, Nepal, Pakistan, Ghana, Philippines, Serbia, Sri Lanka, Uganda, United Arab Emirates, and Vietnam.