Job closed
Ref: QP780-165
Job description / Role
* Conduct market research to find answers about petroleum companies requirements in training programs and short courses
* Brainstorm and develop ideas for creative training marketing approach
* Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
* Liaise with vendors to execute promotional events and campaigns in marketing training opportunities offered.
* Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
* Assist in analyzing marketing data (campaign results, conversion rates etc.) to help shape future marketing strategies
* Undertake individual tasks of a marketing plan as assigned
Requirements
* BSc/ BA in marketing of training business or equivalent experience
* Relevant 8 years’ experience in marketing
* Excellent English language ability
* Proven experience as human resource development marketing specialist or similar role preferred with oil & gas industries workforce
* Proven involvement with oil & gas industries, drilling and construction training firms in training business.
* Thorough understanding of marketing elements (including traditional and digital marketing Social media etc.) and market research methods
* Demonstrable experience in marketing data analytics and tools
* Solid computer skills, including MS Office, marketing software …etc.
* Well-organized and detail oriented
* Exceptional communication and writing skills
* Commercial awareness partnered with a creative mind
DESIRABLE:
* Middle East experience in Oil & Gas industries
* Excellent level of IT (Windows based applications) and presentation skills in communications and Marketing technique
About the Company
At Alderwood, we pride ourselves on best practice recruitment, tailored for the Work Based Learning, Welfare to Work and Education sectors. Our core values and attributes are important to use and underline our proven ability to deliver results