MENA Brand, Marketing and Communications - Supervising Associate

Job description / Role

MENA Brand, Marketing and Communications - Supervising Associate

The Riyadh office (BMC) Supervising Associate is responsible for supporting the Riyadh MSL with the development and delivery of marketing and communications programs. This role will support the delivery of internal and external priorities, initiatives and events.

This role must have strong relationships with Riyadh MSL, BD and Talent teams and, working under and reporting to the MENA Brand, Marketing and Communications (BMC) function.

Success in this role will be the delivery of comprehensive, world-class marketing and communications programs that deliver sustainable, measurable results.

Essential Functions of the Job:

Brand & External Communications (Digital and PR):
• Work closely with MENA Brand & Digital Leader team to integrate EY Riyadh digital and social media presence into approved EY MENA channels
• Develop and share content specific to Riyadh office for distribution using EY MENA digital channels
• Help drive awareness internally among Riyadh office leaders about EY’s digital channels and help ensure quality of content and digital profiles
• Develop PR content relevant to Riyadh office and work closely with MENA BMC PR team for distribution
• Media monitoring for the office
• Flag any potential reputational issues to Riyadh MSL and BMC Director.

Marketing:
• Work closely with MENA Marketing Leader to develop a focused marketing plan for Riyadh office
• Work closely with the Marketing team to promote regional/global thought leadership and buyer programs + drive any local thought leadership initiatives
• Manage EY participations in external events/speaking opportunities in line with the BMC plan and budgets
• Support with service lines requirements in increasing leads and market presence
• Develop and maintain EY Riyadh Market database (BD)
• Develop greater understanding of EY marketing protocols – BRET, EMEIA SCORE, GEMA, event contracts, event procurement procedures, sponsorship benefits, C-event tool, EY Visual Identity guidelines, EY writing style guidelines.

Communications & Engagement:
• Work closely with MENA Communications & Engagement leader to develop and manage engagement programs for our people; proactively identify their diverse needs
• Contribute to the overall office communications strategy and business plans
• Develop and maintain an annual internal communications plan
• Create content for Monthly office newsletter, internal announcements and campaigns
• Create and share content with MENA BMC for publication in the EY Home Page
• Support with Employee Engagement programs
• Work closely with Riyadh MSL and MENA BMC on any budget related updates.

Overall BMC:
• Serve as part of the MENA BMC team to drive performance goals and deliver an integrated BMC plan
• Develop and lead feedback loops that help inform the Office MSL and MENA BMC team and ensure relevancy of messaging
• Develop methods for supporting innovation and change
• Maintain up-to-date knowledge on brand, marketing, communications trends and long-term implications for EY within MENA and Riyadh office
• Manage relationships with key stakeholders
• Pursue projects that are related to higher-level, strategic long-term objectives
• Help to prioritize projects to ensure alignment with key areas of focus for BMC and the business
• Drive understanding, motivation and stakeholder value.

Requirements

• Bachelor’s degree (or equivalent area of study or experience)

Experience:
• Substantial brand, marketing and communications experience.
• Experience delivering markets communications and engagement programs within a people organization with proven and demonstrable results.
• Proven ability to influence and build collaborative relationships with senior-level stakeholders.

Knowledge, Competency and Skill Requirements:
• Demonstrate consensus-building skills in a dynamic environment
• Demonstrate excellent written and verbal communications skills in English and Arabic
• Deliver on EY and MENA BMC strategic priorities; align communications with EY’s go-to-market and performance agendas and revenue goals; communicate the BMC value proposition
• Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others
• Be a point of integration; enable knowledge sharing throughout BMC and EY; be able to synthesize information from others; connect when initiating, developing and implementing marketing and communications projects; help the business address its big issues; serve as an organizational connector
• Provide tactical guidance to realize the BMC vision; maintain comprehensive working knowledge about the change process and implementation best practices
• Demonstrate the knowledge, skills and abilities needed to establish and refine the strategies that drive brand as well as organizational performance and add value to the business
• Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural sensitivities.

Supervision Responsibilities:
• None

This role is based in Riyadh.

About the Company

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available on our site.

The MENA practice of EY has been operating in the region since 1923. For over 95 years, we have grown to over 7,500 people united across 21 offices and 16 countries, sharing the same values and an unwavering commitment to quality. As an organization, we continue to develop outstanding leaders who deliver exceptional services to our clients and who contribute to our communities. We are proud of our accomplishments over the years, reaffirming our position as the largest and most established professional services organization in the region