Job description / Role

Employment: Full Time

A user is responsible for creating design solutions that have a high visual impact.

Responsible for supporting new and existing locations by creating accurate planograms in accordance with company-wide rollouts and property specific requests.

- To provide store planograms in timely manner.
- Ensures planograms are consistent with brand standards and best practices.
- Analyze sales data and current trends to identify correct items in each segment.
- Thinking creatively to produce new ideas and concepts.
- Attend property sets locally as necessary to assist with installing hardware and setting products according to the planogram.

Requirements

- Clear understanding of merchandising, its merits and advantages.
- To understand the products.
- Know-how on planogram and product assortment.
- Mandatory – English, Arabic written & spoken.
- Graphic Design and Digital Design.
- Social Media.
- Photoshop and 3D Max or 3D Studio Max + v-ray.

About the Company

’’Swatch’’ began development in the early 1980s, under the leadership of the then ETA SA’s CEO, Ernst Thomke with a small team of enthusiastic watch engineers led by Elmar Mock and Jacques Müller.

Conceived at the beginning as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider’s consideration, soon led the project into what it has become: a trendy line of watches with a full brand identity and marketing concept - instead of developing just another watch collection, which could have soon been matched by the competition.

Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers during the quartz crisis and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity. The launch of the Swatch brand in 1983 was marked by bold new styling, design and marketing.

Lebanese entrepreneur, Nicolas G. Hayek, who, with a group of Swiss investors, took over a majority shareholding of Swatch during 1985 in the then, between ASUAG and SSIH, newly consolidated group under the name Societe Suisse de Microelectronique et d’Horlogerie, or SMH, became Chairman of the board of directors and CEO in 1986 (who later significantly changed its name to Swatch Group), further masterminded its development to reach its now major worldwide Swiss watch brand status within the lower end of watch prices.

This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market. Synthetic materials were used for the watchcases as well as a new ultra-sonic welding process and assembly technology. The number of components was reduced from 91 or more to 51, with no loss of accuracy. The Swatch watch was also known as the savior, to many of the swatch-watch style fans.

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