PR & Digital Marketing Supervisor

Aspiriti Blue

Saudi Arabia

Ref: RP166-04

Job description / Role

Employment: Full Time

Objective: To entirely manage the Digital channels of the Company namely:
• COMPANY Websites
• COMPANY Facebook Pages
• COMPANY Twitter Pages
• COMPANY Mobile Applications
• Any other channels related to Social Media

Duties:
• Prepare the PR plan for COMPANY
• To liaison with the PR agency to ensure we are publishing PR articles of any news/launches/stories related to COMPANY
• Proof read PR and fine tune in liaison with PR agency
• Ensure we have COMPANY marketing events coverage on PR along with any other COMPANY related news by coordinating with marketing department and taking relevant photographs (via agency)
• Find new ways of digital PR via influencers and Saudi celebrities to enhance COMPANY image and brand awareness.
• Strategize and develop long term Roadmaps for COMPANY Social Media & Website with the Social Media team and ensure timely implementation
• To be an admin of our social media channels and generate management reports in terms of progress, likes, engagement generation, etc
• To be responsible for generating more content for our Social media channels via liaison with agency and a weekly/monthly content plan
• To be responsible for any new project developments related to Digital Marketing
• Responsible for online tactical campaign execution across the digital platforms of COMPANY.
• Ensure all digital advertising is in-line with Saudi MCI regulations to avoid and complaint and penalties
• Responsible for advertising on websites and to track performance by demanding reports from agencies.
• Track, report and monitor leads generated from digital and push them to sales to convert.
• Updating of the Digital platforms from time to time
• Liaison with our agency to develop new initiatives for Social Media to keep the page engaging and lively and increase fan base.
• Liaison with Marketing Managers to keep the social media channels updated with campaigns, PR and latest trends.
• Training, monitoring and development of the Social Media specialists
• Regular meetings with Social Media Specialists for reporting, updates and idea generations.
• Monitor Social media pages for any critical issues which need management intervention, immediate feedback and actions
• Assist in developing social media processes and implement
• Study and improve the social media process chart on a timely basis
• Close coordination with departments in order to resolve any immediate responses on Social Media (crisis management)
• Assist in Development and upgrading of our Mobile applications
• Utilize effectively the social media engagement and analyzing tools in order to plan and organize content, assign tasks to social media team and also prepare reports for social media.
• Developing awareness campaigns to propagate our mobile applications and their usage.
• Ensure COMPANY website is up to date with all campaigns, press releases, showroom locations, contacts, live chats, information, pictures, vehicle profiles, etc
• Liaison with COMPANY IT team and our agency in any new development projects, website upgrades, standardization, etc
• Responsible for any new website related projects like appointment automation, modular developments, etc.
• Responsible for generating statistical reports for the website to monitor traffic, trends, improvements on pages, etc
• Responsible for implementing Search Engine Optimization to increase COMPANY website awareness and search results.
• Ensure coverage of all COMPANY events under the digital umbrella
• Study other automotive/industry related social media channels to be updated with new trends and executions

Requirements

• Strategy and analytical skills to formulate the Digital Plans
• Minimum bachelor’s degree in a relevant field (marketing, social media, ecommerce)
• Min 2 year Social Media experience is a must
• Fluent Arabic and English (Saudi National)
• Power point and excel skills

About the Company

Aspiriti Blue is part of the Aspiriti Recruitment Group, the largest and longest established automotive & transport specialist recruitment consultancy in the Middle East & Africa.

With many years' experience in undertaking specialist recruitment into the automotive & transport industries, Aspiriti Blue focuses on ALL positions within the USD15,000 to USD50,000 per annum range.

From technicians, to parts to after sales to body shop to accounts to logistics, if it is within the automotive & transport industry then Aspiriti Blue has extensive experience in partnering with clients to find the best talent for their businesses.

Experience the Aspiriti Blue difference now!

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