Product Marketing Engineer, Switches & Sockets | alfanar Electric

Job description / Role

Requisition ID: 16280

City Marketing WS

Group Overview:

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design and development centers, and a host of facilities in the Middle East and other countries.

Alfanar is involved in:

• Electrical, electromechanical, and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our Main Divisions:

• Alfanar Electric
• Alfanar Construction
• Alfanar Building Systems

Alfanar Electric:

Alfanar Electric is the industrial arm of Alfanar, manufacturing a variety of low, medium, and high voltage electrical construction products.

Alfanar Electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

Alfanar has a development and engineering center in Chennai, India.

Industrial Complex, Riyadh:

The center of Alfanar's industrial activities is the Alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh. Spread across 700,000 square meters, the complex houses Alfanar's facilities. The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job Purpose:

To ensure that technical products meet customer needs, are effectively marketed, and are successfully positioned in the marketplace, bridging the gap between product development teams and the sales/marketing teams. Their responsibility is to understand both the technical aspects of the product and the needs of the target market, ensuring that the product is positioned correctly and communicated effectively.

Key Accountability Areas:

• Market Research & Analysis:
  • Conduct market research to understand customer needs, industry trends, and competitor products.
  • Analyze customer feedback and usage data to identify areas for product improvement and new opportunities.
  • Provide insights to the product development team regarding market demands and potential areas for innovation.
• Sales Enablement & Support:
  • Provide technical expertise to sales teams by preparing product demonstrations, presentations, and training materials.
  • Support the sales team with technical queries, customer objections, and helping them position the product effectively.
• Product Launches & Go-to-Market Strategy:
  • Plan and execute successful product launches by collaborating with product management, sales, and marketing teams.
  • Ensure that product launches are smooth and align with the overall marketing and sales strategy.
• Customer & Technical Support:
  • Work with customer support teams to provide product-related technical assistance.
  • Collect feedback from customers regarding product performance and suggest improvements.
  • Help develop technical FAQs and provide troubleshooting materials for both customers and internal teams.
• Content Creation & Technical Documentation:
  • Create and maintain technical documentation, user manuals, and online resources that help customers understand the product.
  • Write technical content for blogs, case studies, product reviews, and other marketing materials.
  • Ensure that all documentation is clear, accurate, and aligned with the product's technical features and benefits.
• Collaboration with Cross-Functional Teams:
  • Work closely with product management, engineering, and design teams to ensure that marketing materials and campaigns align with product development and features.
  • Collaborate with engineering to understand new product features and enhancements and effectively communicate them to the market.
• Customer Feedback & Product Improvements:
  • Gather customer insights and feedback from various channels, such as surveys, interviews, and user groups.
  • Analyze customer behavior and provide recommendations to product management to help prioritize future product updates or features.
• Competitive Analysis:
  • Monitor and analyze competitors' products, marketing strategies, and industry trends to identify opportunities and threats.
  • Provide competitive intelligence to help shape product development and marketing strategies.

Role Accountability:

• HR Proficiency: Ability to obtain updated soft and technical skills related to the job.
• Delivery:
  • Perform the planned activities to meet the operational and development targets as per delivery schedules.
  • Utilize resources effectively to achieve objectives within efficient cost and time.
  • Provide a periodic report formatted by detailing the deviation and execution of planned tasks.
• Problem-Solving: Solve any related problems that arise and escalate any complex operational issues.
• Quality: Ensure quality requirements to develop effective quality control and processes including specifications for products or processes or related activities.
• Business Process Improvements: Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
• Compliance: Comply with related policies and procedures and work instructions.
• Health, Safety, and Environment: Ensure compliance with relevant safety, quality, and environmental management procedures and controls within defined areas of work activity to guarantee safety, legislative compliance, and delivery of high-quality products/services.

Academic Qualification:

Bachelor's degree in Electrical Engineering or any relevant field.

Work Experience:

2 to 5 years.

Technical / Functional Competencies:

• Oral/Written communications
• Competitive analysis
• Consumer profiling
• Market research
• Product launches
• Product promotion
• Presentation skills

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.