Retail Marketing Manager - Saudi National

Job description / Role

Retail Marketing Manager / Jeddah / Saudi National

As a Retail Marketing Manager you will assist the Marketing Director in deploying the brand strategy to generate traffic in store, increase average baskets and customer frequency. You will be responsible for, defining and implementing commercial calendar action plans, and building customer knowledge in order to improve store profitability. You will also be responsible for managing the human capital in your area, ensuring excellence of marketing performance.

Client Details
Our client is a leading eyewear chain in the Middle East.

JOB OVERVIEW
* Implementation of the in-store marketing animation plan/guidelines from the brand and ensure excellence in execution across the region.
* Oversees the ROI performance of Regional events/animations and reports it to the Regional team.
* Conducts monthly reports on customer feedback shopper insights/trends, traffic in stores.
* Acts as a regional liaison with retailers & mall management when and if needed.
* Analyses competition, best practices in local markets and reports to Regional team.
* Takes initiatives at a regional level and suggests optimizations on actions and tools.

ACTIONABLE CONSUMER AND SHOPPER INSIGHTS
* Ensures all actions in the business are rooted in consumer and shopper insight.
* Clearly articulates future trends and concludes how the business may need to adapt to satisfy new consumer needs & behaviors.

PERFORMANCE MONITORING
* Encourages a culture of performance monitoring and values early identification of issues with proposed solutions. Makes decisions on actions and ensures they are followed through.
* Actively analyses and learns from competitor success and failures to benefit their own business.

EXCELLENT IN STORE EXECUTION
* Works with markets and support staff to generate enthusiasm and passion for the brand and excellent implementation.
* Reviews success in the business and local markets and extracts learning and effective processes that can be replicated across the business.

INNOVATION
* Creates an environment receptive to new ideas and challenges the team to consider new approaches that have the potential to step change business performance.
* Ensures the organization draw learning from innovation successes and failures equally.

REGIONAL BRAND ACTIVITY PLANS
* Sets clear priorities between different activities.
* Challenges plans and budgets to create maximum through-the-line effectiveness, whilst delivering best possible ROI.
* Champions excellent implementation guidelines in the business and sets high benchmarks through best practice sharing.

INTEGRATED BRAND COMMUNICATION
* Understands the target consumer, the different media choices and is able to contribute to insightful consumer and shopper touch point ideas.
* Has knowledge of the main principles that determine communication effectiveness. (impact, branding, message)DIGITAL MARKETING

* Has a strong understanding of the available digital options (mobile, social, search, video, gaming, e-commerce etc).

BUDGET Management
* Forecast for budget planning repartition by category and market.
* Responsible for the Monthly preparation of invoices of ATL and BTL and Vendor budget.
* Follow-up with suppliers / finance department on invoices / payments.
* Monthly analysis of accounts summary (accruals, rates, etc.).
* Share on a monthly basis with finance allocation and spends within timelines.
* Ensure that all budgets are respected and a smooth closing of the year.

Job Offer
Competitive package and benefits

Requirements

* University degree or qualification in a relevant commercial discipline
* Willing and able to travel extensively within Saudi Arabia
* 8+ years of experience in Fashion, Beauty, Accessory, or Jewelry Retail
* Ideally experience handling a portfolio of brands
* KSA experience and driving license preferred

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.