Sales Manager

Job description / Role

Group overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design and development centers, and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, electromechanical and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our main divisions:

• alfanar electric
• alfanar construction
• alfanar building systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial complex, Riyadh

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the complex houses alfanar’s facilities.

The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job purpose

Lead and manage the sales team. Develop and implement sales strategies, set and achieve sales targets, and foster relationships with customers and partners within the electrical products sector. Drive revenue growth, optimize the product portfolio, and ensure the team's success in meeting or exceeding sales objectives. Participate in market analysis, product development, and ensure alignment with the company's objectives and industry trends.

Key accountability areas

Efficient inquiry and tender management:
Oversee and ensure the effective handling of all incoming inquiries and tenders.
Provide strategic direction to deliver accurate and timely responses, maximizing sales opportunities and aligning with organizational goals.

Supportive documents and samples preparation:
Supervise the preparation of all necessary documents, samples, and submittals for tenders and inquiries.
Ensure the timely delivery of supportive materials to customers to enhance success rates.

Material preparation and coordination:
Manage coordination efforts with relevant teams to ensure material readiness.
Oversee timely delivery to meet customer requirements and address any challenges.

Competitor monitoring and reporting:
Monitor competitors’ market activities and analyze their strategies.
Report findings to sales leadership, recommending actionable adjustments to strategies.

Market presence and technical support:
Plan and lead technical meetings and seminars to enhance product visibility and market presence.
Provide high-level technical guidance and support to customers, strengthening product awareness.

Reporting and customer management:
Review and approve detailed and timely reports on sales activities, trends, and progress.
Cultivate and maintain professional relationships with customers, ensuring satisfaction and loyalty.

Project identification and follow-up:
Oversee the identification and monitoring of potential projects.
Direct close follow-ups to maximize project realization and align efforts with organizational objectives.

Customer satisfaction and payment management:
Address escalated customer concerns and implement strategies to enhance satisfaction.
Monitor payment collections and ensure adherence to financial compliance, minimizing overdue balances.

Data management and forecasting:
Ensure the maintenance and accuracy of project and customer databases.
Oversee the preparation of precise sales forecasts to optimize resource allocation and planning.

Role accountability

HR proficiency:
Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
Ability to recognize low performers and guide them to improve or release them.
Ability to treat subordinates equally without any discrimination.
Assessment criteria of subordinates is performance that leads to planned results.
Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:
Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
Able to anticipate problems and make the necessary proactive steps to prevent them.
Ability to take necessary and proper timely decisions.

Delivery:
Deliver the required results in a timely manner with required quality and cost.

Making a tangible difference:
Must make a tangible difference to his area of operation and exceed business expectations.

Business planning and performance:
Able to transform the corporate goals into business plans.
Able to plan, follow-up and execute those plans, whether they are annual or development plans.
Monitor the plan performance and initiate action to strengthen results and take corrective action accordingly.
Provide periodic work progress reports.
Responsible for monitoring and controlling budgets and expenses to achieve optimum cost efficiency.

Organizational development:
Develop the organizational structure according to the current requirements taking into consideration future and development plans.
Ensure availability of job descriptions for all job roles and deployment.

Business process improvements:
Develop, coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.
Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
Promote automated systems and use them fully to spread its culture.

Quality:
Quality is considered alfanar’s prime competitive advantage; as such, managers are expected to act accordingly.

Adaptation:
Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, safety and environment:
Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic qualification

Bachelor degree in electrical engineering or business management.

Work experience

6 to 10 years

Technical / functional competencies

• Market analysis
• Market segmentation analysis
• Customer relationship marketing
• Marketing and sales strategies
• Sales forecasting
• Sales planning
• Sales promotions
• Sales research
• Sales trend analysis

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.