Sales Representative

Job description / Role

Job purpose

The sales representative is responsible for identifying potential customers, generating leads, promoting company products/services, and closing sales to achieve revenue targets. The role focuses on building strong customer relationships, understanding client needs, and ensuring a smooth sales process that supports business growth.

Key responsibilities

Sales & business development

• Identify and pursue new sales opportunities through cold calling, networking, and market visits.
• Conduct product presentations and demonstrations to potential clients.
• Convert leads into successful sales through effective negotiation and communication.
• Achieve monthly and annual sales targets set by the company.

Customer relationship management

• Build and maintain long-term relationships with existing and new customers.
• Provide excellent customer service by understanding client needs and offering appropriate solutions.
• Follow up with customers to ensure satisfaction and handle any issues professionally.

Market research & reporting

• Monitor market trends, competitor activities, and customer feedback.
• Submit regular sales reports including visits, leads, and achievements.
• Provide insights to management to support sales strategies and decision-making.

Coordination & administration

• Coordinate with internal departments (logistics, finance, operations) to ensure timely product delivery and customer satisfaction.
• Maintain accurate records of sales activities in CRM or tracking systems.
• Participate in sales meetings, training sessions, and promotional activities when required.

Requirements

Job requirements

• Bachelor’s degree in business, marketing, or a related field (preferred, not mandatory).
• Previous experience as a sales representative, sales executive, or a similar role.
• Strong communication, negotiation, and interpersonal skills.
• Ability to build trust and lasting customer relationships.
• Self-motivated with a results-driven approach.
• Good knowledge of MS Office and CRM tools.
• Valid driving license (if field sales).
• Ability to work under pressure and meet sales targets.