Senior Engineer, Sales

Job description / Role

Group overview

Headquartered in Riyadh, Saudi Arabia, we operate construction and manufacturing businesses, design and development centers, and a host of facilities in the Middle East and other countries.

alfanar is involved in:

• Electrical, electromechanical and civil engineering construction
• Manufacturing and marketing electrical construction products
• Allied engineering services

Our main divisions:

• alfanar electric
• alfanar construction
• alfanar building systems

alfanar electric

alfanar electric is the industrial arm of alfanar, manufacturing a variety of low, medium and high voltage electrical construction products.

alfanar electric operates industries in:

• Riyadh and Jubail, Saudi Arabia
• Dubai, UAE
• London, UK

alfanar has a development and engineering center in Chennai, India.

Industrial complex, Riyadh

The center of alfanar’s industrial activities is alfanar Industrial Complex situated in the Third Industrial Zone on Al-Kharj Road, Riyadh.

Spread across 700,000 square meters, the complex houses alfanar’s facilities.

The complex has a comprehensive infrastructure including a data and communication center as well as a commercial zone.

Job purpose

Full responsibility for achieving sales targets and managing distributor accounts in alignment with regulations and company policies. Acts as the primary liaison with distributors to ensure service quality, protect mutual interests, and support the company’s strategic sales goals in the wholesale market.

Key accountability areas

Sales management

• Support achievement of sales targets for assigned distributor accounts.
• Execute day-to-day sales processes including order coordination, delivery follow-up, payment tracking, and credit compliance.
• Adhere to internal controls and ensure alignment with applicable sales policies.

Client relationship management

• Build and sustain strong working relationships with distributors to promote long-term cooperation.
• Act as the primary point of contact for distributors, ensuring a consistent and professional representation of alfanar.
• Conduct regular check-ins to gather feedback and assess distributor satisfaction and needs.

Business growth

• Identify and propose upselling and cross-selling opportunities within existing accounts.
• Monitor market developments and customer behavior to support growth initiatives.
• Contribute to account development strategies aligned with broader sales plans.

Problem solving and support

• Respond to distributor concerns and coordinate with relevant teams to ensure timely issue resolution.
• Communicate client-specific needs or service gaps to internal stakeholders for action.
• Track order fulfillment and service delivery to help maintain a high level of satisfaction.

Performance monitoring and reporting

• Track sales performance indicators and distributor engagement metrics.
• Compile reports and insights to support performance reviews and planning.
• Maintain accurate and up-to-date records in the CRM system.

Internal coordination and collaboration

• Collaborate with internal teams (e.g., marketing, supply chain, customer service) to fulfill distributor requirements.
• Share field insights and distributor feedback to support product or process improvement.
• Assist in implementing initiatives tailored to distributor needs.

Role accountability

HR proficiency:
Ability to obtain updated soft and technical skills related to the job.

Delivery:
Perform the planned activities to meet the operational and development targets as per delivery schedules.
Utilize resources effectively to achieve objectives within efficient cost and time.
Provide a periodic report detailing the deviation and execution of planned tasks.

Problem-solving:
Solve any related problems that arise and escalate any complex operational issues.

Quality:
Ensure quality requirements to develop effective quality control and processes including specifications for products, processes, or related activities.

Business process improvements:
Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.

Compliance:
Comply with related policies, procedures, and work instructions.

Health, safety and environment:
Ensure compliance with relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products and services.

Academic qualification

Bachelor degree in electrical engineering

Work experience

4 to 6 years

Technical / functional competencies

• Sales forecasting
• Sales promotions
• Sales trend analysis
• Sales presentations
• Sales tools

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.