Senior Manager MarComms

Job description / Role

Company Overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life,” BYD is shaping a zero-emission future worldwide.

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the KSA, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars; it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.

Overview of the Role

The Senior Manager – MarComms will lead the end-to-end planning, development, execution, and governance of all marketing communications for BYD in Saudi Arabia. This role is critical in ensuring brand consistency, campaign excellence, and high-quality execution across all digital and offline touchpoints, in line with BYD’s positioning as a technology-led automotive brand. The role requires a hands-on manager with strong agency pedigree, capable of managing complexity, multiple stakeholders, and fast-paced campaign cycles with minimal supervision.

What you will do

• Lead full-funnel campaign management from briefing, concept development, production, execution, to post-campaign evaluation
• Own both digital and offline asset management, including:
• ATL, BTL, OOH, print, POSM, showroom branding
• Digital content, social assets, video, display, landing pages
• Ensure all assets are delivered on time, on brand, and to quality standards

• Act as brand guardian for BYD in KSA, ensuring strict adherence to global brand guidelines
• Translate global brand and product narratives into locally relevant Saudi campaigns
• Lead creative development with agencies, ensuring strong storytelling, clarity, and consistency

• Manage and lead creative, production, and integrated agencies and even in-house teams
• Provide clear, strategic briefs and challenge agencies to deliver best-in-class outputs
• Review, refine, and approve creative work across all formats
• Ensure efficient scope, timelines, and output quality

• Work seamlessly with Sales, Product, CX, and wide marketing teams
• Align MarComms plans with commercial priorities, launches, and network activations
• Support internal stakeholders with structured communication and asset needs

• Own campaign timelines, asset trackers, and delivery milestones
• Ensure all deliverables meet internal governance, approvals, and compliance standards
• Manage multiple campaigns and workstreams simultaneously in a high-pressure environment

Education

Bachelor’s degree in Marketing or Advertising

Minimum Experience and Knowledge

Minimum of 3 years of experience in Marketing or Advertising

Required Skills to be Successful

• Automotive, FMCG, retail, premium, or technology brand experience
• Strong understanding of Saudi market, culture, and consumer behavior
• High standards for creative quality and executional excellence
• Project management skills

Behavioural Competencies

• Confident, decisive, and solutions-oriented
• Comfortable in fast-moving, ambiguous environments
• Strong ownership mindset with accountability for outcomes
• Passion for brand building, storytelling, and execution excellence

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia, and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM as well as electric vehicle brands.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9,000-member strong team, with inspiring possibilities for growth throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.