Senior Marketing Executive

Job description / Role

About the team

Careem Market is our fast-growing grocery and quick commerce vertical within the Careem Super App. We’re on a mission to make everyday shopping simpler and more delightful for customers in the region. The local marketing team in Riyadh plays a critical role in driving growth, increasing brand awareness, and deepening engagement in this competitive and fast-paced market.

About the role

We are looking for a senior marketing executive to join our Careem Market team in Riyadh. You will be responsible for bringing our brand to life locally — balancing brand storytelling with performance marketing to grow the grocery and convenience business. This is a high-impact, execution-focused role for someone who is deeply passionate about Riyadh’s consumer landscape and enjoys turning insights into action.

What you'll do

• Support the development and execution of marketing plans that balance brand-building with performance-driven initiatives to grow Careem Market in Riyadh.
• Run high-impact marketing campaigns to acquire new customers, retain existing ones, and drive cross-sell between Careem services.
• Own the execution of marketing campaigns end-to-end — from insight gathering and ideation to briefing, launch, and performance tracking.
• Collaborate with FMCG brand partners to create compelling co-marketing campaigns that drive orders and enhance brand credibility.
• Drive local brand awareness by supporting on-ground activations, events, and sponsorships tailored to Riyadh’s consumer landscape.
• Enhance the in-app experience and CRM performance by localizing content and targeting customer segments with personalized offers and messages.
• Work cross-functionally with commercial, product, operations, finance, and central marketing teams to ensure aligned execution.
• Monitor market trends and competitor moves to identify new opportunities and keep Careem Market top-of-mind in Riyadh.

What you'll need

• 3–6 years of relevant marketing experience, ideally in consumer tech, quick commerce, grocery delivery, food delivery, or e-commerce.
• Strong experience running 360° campaigns — digital, CRM, and on-ground — with a keen eye on performance and brand impact.
• Solid understanding of marketing funnels, customer behavior, and targeting tactics.
• Fluency in Arabic and English is essential.
• Comfortable with data, insights, and performance metrics — able to translate numbers into strategy.
• Collaborative team player with great communication skills and stakeholder management.
• Passionate about the Riyadh market with a pulse on local culture and trends.
• Highly organized, proactive, and execution-oriented with a growth mindset.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office and 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.