Senior Social Media Monitoring Analyst

Job description / Role

Description

We are looking for an observant and data-driven social media analyst to judge and evaluate the success of social media and web presence of a brand, campaign, or initiative by looking at posts' metrics. The social media analyst is responsible for providing feedback to clients and social media or CX directors to let them know how a campaign, brand, or initiative has been received and how it can be adjusted through professional reports.

Social media analysts are responsible for analyzing the performance of social media platforms and their related content. They look at everything from individual posts to entire accounts, tracking metrics like likes, shares, retweets, and more. They create professional reports that summarize their findings or present them in a more easily digestible format. These reports can be requested internally or externally to inform clients about how well their social media efforts are performing.

Requirements

• Excellent analytical and problem-solving skills.
• Ability to contribute both independently and as part of a team.
• In-depth understanding of how to read and interpret data.
• The ability to analyze data, specifically related to user behavior and engagement.
• Excellent communication skills.
• The ability to provide constructive criticism.
• Strong professional writing skills.
• Ability to identify target audience preferences and trends.
• Strong time management skills.
• Research skills.
• Great attention to detail.

Roles & Responsibilities

• Analyzing social media post metrics.
• Researching new social media trends and tools.
• Keeping up to date with current events and pop culture to better understand user behavior.
• Monitoring social media channels for mentions of company or brand names to identify potential customer service issues or opportunities for increased brand awareness.
• Providing constructive criticism to content creators to help them make improvements.
• Creating reports with analytics findings and recommendations for internal (sales, marketing, etc.) or external (customers, prospects) requests.
• Reviewing reports for accuracy and consistency.
• Proofreading for grammar, spelling, and formatting.
• Cross-referencing data points and calculations.
• Checking references, citations, and hyperlinks.
• Maintaining consistent visual and content standards.