Social Media Marketing Manager

Saudi Arabia

Ref: LP127-2399

Job description / Role

Employment: Full Time

Company:
Our client is founded by the Saudi government to bring all communities together and develop all sectors and fields with innovative solutions. The organization generates over $24 million in sales and has over 850 companies and 700 employees.

They are currently looking for a Social Media Manager to be based in Sharma, Saudi Arabia.

Key Accountabilities & Activities
• Oversee all social media platforms from ideation to content creation, implementation, management and reporting.
• Work with Social & Performance HOD on the implementation of the social media strategy
• Develop compelling multi-channel and in-depth content strategy designed to accomplish larger business objectives
• Develop quarterly content road maps based on pre-approved content themes and pillars
• Lead on all reputational management aspects of social media; monitoring & listening, moderation and community management.
• Develop quarterly content road maps based on pre-approved content themes and pillars
• Conceive, create and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement.
• Develop, plan and execute quarterly hub social media series to grow fan-base across all channels and increase engagement levels.
• Serve as primary point of contact with appointed social media agency and manage day-to-day communications and deliverables
• Work with internal stakeholders across the organization to support and amplify key messages on each channel
• Work closely with the marketing campaigns team to manage content dissemination for different social media networks
• Work closely with Sector Marketing and Partnerships teams to develop joint social media campaign
• Ability to re-purpose social media content for different social media platforms based on deep understanding how content is consumed differently on each channel
• Ideation on quick wins and reactive / agile content creation
• Define processes for moderation, monitoring and community management
• Define processes on content management and approval between various internal departments
• Develop and manage relationships with 3rd party vendors related to social media
• Identify emerging social media platforms
• Ability to identify social media micro-influencers and work on Influencer Outreach Programmes

Requirements

Knowledge, Skills and Experience
• Degree, Marketing / Digital Marketing, Communications or Media
• Relevant industry qualifications
• 7-8 years of concentrated experience with social media channels and deep understanding of digital marketing; proven ability to significantly drive engagement and conversion.
• Deep understanding of the Saudi social media scene, culture, and trends but also experienced with working on global social media campaigns for international markets
• Strong understanding of social media measurement and insights as well as overall digital analytics
• Proven experience working on influencer marketing campaigns
• Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry.
• A proven track record in agency management and internal stakeholder engagement.
• Excellent project management skills
• Creative thinker who can be both innovative and execution-oriented
• Able to work in an ambiguous, 'internet-speed' environment
• Strong interpersonal skills and demonstrated ability to influence management
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously
• Excellent team player and interpersonal skills.
• Ability to work under pressure and on tight deadlines in a fast-paced environment

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties. We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more. Concentrating our resources has created 5 distinct specialist divisions: