Job closed
Ref: RP141-44
Job description / Role
Sr. Category Brand Manager Biscuits, KSA
Job Description
Position Purpose
Supports flawless execution of category activation marketing strategy/plan within the cluster/ market to deliver revenue, profit and share objectives for the category. The role works closely with the Market Sales teams to deliver plan through superior consumer and customer activation
Key Accountabilities
- Drives the execution and performance of annual category marketing plans in the country / cluster aligned with the category strategy for P&L delivery with a monthly / quarterly and annual horizon.
- Implements superior consumer and customer activation of agreed brand equity , renovation and innovation 4-2-1 's
- Implements the IMC programs, working with BU category activation , agencies, and drive local adaptation of brand communication
- Manages connection & media planning and buying locally
- Ensure effective working relationships and cross functional alignment of the category marketing plans with RCT, Sales (Category Planning & KAM) CI, CS&L and Finance and agency leadership to ensure effective in market brand activation in accordance with brand plans, activation strategy, schedule and calendar
- Manages required investment, prioritization, resources and enablers in order to deliver category targets
- Collaborates with the Equity &Innovation teams to develop insight led and strategically relevant communication that drive brand health and category growth within the cluster/market
- Feedbacks into product development and service offers; collaborate to create, launch and track performance of product and service offerings in our markets
- Manages marketing spend budgets & improve profitability (ROI) across the cluster/market
- Understands local Sales capacity execution capability and coordinate with Category Lead and market GM's on cross category priority alignments.
- Provides thought leadership to the cross-functional category team to enhance synergies across the cluster/market and aligned execution of strategic and operational plans
- Builds differentiating capabilities to ensure superior execution at the point of buying.
- Typically works with a timeframe for less than 12 months
Requirements
Qualifications
Knowledge including: education, qualifications and training
Education
- University degree in Marketing or applicable working experience
- Excellent Knowledge of English language
- Strong PC literacy (Excel, PP)
Skills
General
- Strong people management skills, communication skills
- Idea Leadership and Drive for Results
- Handling Complexity, problem solving, analytical and conceptual skills
- Business Acumen, Organizational agility
- Project leadership skills
- Strong planning skills
Experience
- Min of 7 years' relevant experience in blue chip multinational FMCGs in both marketing & Sales roles with involvement in broad commercial issues.
- Demonstrable experience in the development and execution of outstanding marketing programmes based on consumer insights.
- Demonstrable experience in the development and introduction of new products and marketing opportunities and brand repositioning.
- In-depth understanding of consumer needs
- Influencing senior teams.
About the Company
Mondelez International, Inc. (NASDAQ: MDLZ) is one of the world's largest snacks companies, with 2015 net revenues of approximately $30 billion.
Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world.
We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelez International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor)
About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America.