Digital Marketing is fast becoming one of the most important areas within a successful company. With the trends we have seen over the past decade having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google appear in your Facebook feed and seem to follow you around the internet? In this course we aim to answer these questions and show you how you and your company can benefit from digital marketing.
Who should take this course
Marketing Execs. Marketing Managers. PR Managers. Web Managers.
Module 1 - Introduction to Digital Marketing What is Digital Marketing? Facts and figures. Key players in the industry. Marketing campaigns how they tie in The impact of new technologies on business and customer behaviour.
Module 2 - Digital Strategy. Developing and implementing a digital strategy. What are the key challenges and barriers? Multi-channel marketing. Mobile devices and marketing opportunities.
Module 3 - Social Media. Social purpose. Key social media channels. Advertising on SM Building followers.
Module 4 - Content Marketing. The growing importance of content marketing Different types of content - hub hero and hygiene Online video. Developing a content strategy Measuring success.
Module 5 - Tools and Analytics. Tag Manager Adwords Analytics (overview). Real time reporting and analysis. Adsense Market research tools. Google Analytics Keyword research.
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.