Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

With the right strategies in place effective Public Relations activity can supportorganisational strategy and favourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presentedin today's fast moving and ever changing business environment.

Who should take this course

PR executives, PR managers, Product/service managers, Marketing execs/managers.



Course content

Module 1:

  • Introduction to Public Relations Strategy
  • What is PR?
  • The role of PR in supporting your corporate identity and brand Current trends

Module 2 :

  • Assess Your Current Situation
  • Corporate Image Identity
  • Strategy Current perceptions about your organisation
  • Industry economic and societal trends

Module 3:

  • Goals and Objectives
  • Translating corporate goals into PR objectives
  • Identifying audiences
  • Priorities and timeframes Budgets

Module 5:

  • Communication Principles and essentials of communication strategy
  • Social Media Crisis Management
  • Stakeholder mapping and channel segmentation Channels and tactics
  • Positioning and messages

Module 6:

  • Translating Strategy to Implementation
  • Justifying the plan and convincing top management.
  • Tools and Tactics Platforms and channels
  • Working with PR agencies Action Plan

Module 7:

  • Measuring Effectiveness
  • Tracking response to PR activity Analysis and reporting

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.