Media And Public Relations

In this course your participants will get knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public. Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

This program is designed for Media, PR managers, supervisors and professionals involved in the planning or management of events and conferences.

CPD

Module One - Getting Started:

• Workshop Objectives.

Module Two - Networking for Success (I):

• Creating an Effective
• Introduction Making a Great First Impression

Case Study Module Two:

• Review Questions

Module Three - Networking For Success (II):

• Minimizing Nervousness
• Using Business Cards
• Effectively Remembering Names Case Study

Module Three - Review Questions Module Four:

• The Meet and Greet
• The Three-Step Process
• The Four Levels of Conversation Case Study (I)
• Case Study (II)

Case Study Module Four:

• Review Questions

Module Five:

• Dressing for Success
• The Meaning of Colors Interpreting Common
• Dress Codes Deciding
• What to Wear Case Study

Module Five - Review Questions Module Six:

• Writing Business Letters
• Writing Proposals Reports Executive Summaries

Case Study Module Six - Review Questions

Module Seven:

• Setting Goals
• Understanding Goals SMART Goals
• Helping Others with Goal Setting
• Case Study

Module Seven:

• Review Questions

Module Eight:

• Media Relations
• Television Print Web Presence
• Blogs the Internet

Module Eight:

• Review Questions

Module Nine:

• Issues and Crisis Communication
• Planning Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information Will be Distributed
• Tracking the Overall Effect

Module Nine:

• Review Questions

Module Ten:

• Social Media (The PR Toolkit)
• Blogs Wikis Podcasts Social Bookmarks RSS Feeds

Module Ten:

• Review Questions

Module Eleven:

• Employee Communications
• Verbal Communication
• Non-Verbal Communication
• Skills (Body Language)
• Email Etiquette Negotiation
• Skills Making an Impact Case Study

Module Eleven:

• Review Questions

Module Twelve:

• Wrapping Up

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.