This training course will enable delegates to gain the skills required to create analyse and maintain SEO (Search Engine Optimisation) campaigns. Delegates will gain confidence in their ability to design effective marketing campaigns and will become more aware of important and changing factors within the world of online marketing. Optimising 'on-page' for maximum visibility through search involves many elements like key phrase research and query audits content strategy page markup and site architecture. Getting all these things right is key tofinding customers who know what they want but not where to get it from and guiding them to your site.This course will provideyou with a structured process to improve your results from SEO.
Who should take this course
Online marketers. Marketers with responsibilities for SEO Digital marketing managers.
- Introduction to SEO
- How Google has changed the way customers search
- Common issues and diagnostics
- Technical SEO
- Diagnostics tools common issues and how to identify them
- Information Architecture - best practice common issues and solutions
- Advanced keyword research Information retrieval
- Query-type classification
- Application Methodology - hypothesis isolating variables and testing
- Google and other useful SEO Tools
- Data variables to focus on SEO and PPC Information retrieval and Query Type Analysis
- Content Strategy
- Introduction to content strategy
- Content approach and tools
- Applying query-type learnings to copywriting and content strategy
- SEO strategy and Action Plan
- Aligning SEO with Brand
- Marketing and Sales
- Action planning
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.