Google started as just a search engine for gathering information with limited resources. It is however an entirely different story now. There is a high level of sophistication and advanced techniques that many are unaware of and as a result are unable to benefit from. These techniques can really improve the efficiency and effectiveness of the search process.This course will reveal the power of searching with google and provides five practical examples of how to use google search. The course will give you clear understanding of how google search works why word order matters how to read search engine results and use many other tools to power search on google. The course will increase the efficiency of your google searches by showing you how to use Google's specialised search tools and strategies.
Who should take this course
All those involved with research or those who want to greatly improve their Google Search skills.
Effective Search Methods. Identifying when search results are offering information that suggests a quality search. Define Identifying the meaning of search words. Selecting right keywords. Identifying the factors affecting the search queries. Using image search Refining results using different media types. Finding different kinds of data efficiently across a variety of sources Understanding google AdWords Suggestions Search-As-you-Type. Knowledge Panels Knowledge Graph panels Instant results. Suggestions and Related Searches Understanding Search-As-You-Type technique SERP Search Engine Results Page. Page Preview Tools. Identifying the parts of a search engine result Using sub links within the search engine results to go directly to a sub-page of website.
Using the site:
Limit the results to a domain website or directory. Interpreting a search engine results page. Advance Techniques - Web Organization. Understanding how results are filtered by the operators Using the site: operator at the top-level domain and website levels. Right words for a target page and to refine results.
Using the site:
Operator within images and news results. Removing non progressive results Advanced techniques in image and other media searching Combining operators to refine searches Advance Techniques - Using File Type Advance Techniques - OR and Quotes Using & QUOTES' to search for a phrase. Using & OR' to express idea of searching in a multiple way.
Advance Techniques - Intext:
And Advanced Search Using Intext Using Advanced Search & User Interface'. Shortcuts for finding the facts quickly and efficiently. Data range limiting. Limiting results to sources from a specific time. Translation and Search. Search pages in foreign languages using English. Translate words sentences and pages. Variant Data. How to avoid confirmation bias when conducting searches. How to search efficiently and from accurate sources giving authoritative information. Advance method of Using WHOIS Finding credible information. Occasional misconceptions. Distinguish between the Google products that indicate credibility and those that do not.
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.
How to enroll?
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