By Informa
UAE, Dubai - Sheraton Hotel, Mall of the Emirates, Dubai, UAE
13 - 16 Nov 2017 (4 days)
Professional Training Course
Yes (Details)
English
$4,995
Course Overview
The landscape for Corporate Communication is changing fast. We live in an increasingly globalised world. The social media revolution continues to accelerate. Every day, millions of consumers influence many millions more at just the touch of a button. All of these things bring new threats - and opportunities - to an organisation's brand and reputation. The role of Corporate Communicators has never been more important.
Who should take this course
This is an intermediate/advanced course designed for executives, senior managers and middle managers interested in improving the way their organisation communicates, both internally and externally.
It will appeal to communications professionals and practitioners currently working in a Corporate Communications department and who want to improve their contribution to the success of the business, or to those tasked with setting up a new Communications function.
Equally this course would benefit professionals in other disciplines, including HR, PR, CSR and Marketing, who recognise the role of Corporate Communications in engaging with customers, employees and the wider community.
Accreditation
Delegates who attend all sessions and successfully complete the course assessment will receive an Informa/GW Certificate of Completion.
Course content
Module 1: The Business Case For Corporate Communications
Module 2: Building The Foundations Of An Effective Corporate Communications Function
Module 3: Developing Your Corporate Communications Strategy
Module 4: Turning Strategy Into Action - Building Your Corporate Communications Plan
Module 5: Managing Difficult Messages
Module 6: Your Role As Trusted Advisor To The Business
About Course Provider
Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.
Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.