Certificate in Marketing Planning

Annual Marketing Planning is central to the business planning process and thus is crucially important to all senior management. All organisations need to examine their markets more intensively and understand their customers and the competition. They need to be able to discern what are the major challenges they face and to have a clear plan of what is the best strategy required to meet those challenges. They need to set and measure the correct goals to achieve the best business results. They need to know how to use their brands most effectively and implement plans efficiently, using all available channels.

This course provides the tools and techniques and a chance to practice your Marketing Planning and the decisions you make more powerful. You will realise the importance of marketing in getting the organisation to understand and recognise the vital elements needed to produce an effective and powerful marketing strategy while implementing the resulting plans.

As Marketing Planning is central to the business planning process this course is suitable for all senior management, not just those involved in marketing and sales.

In fact, Marketing Planning is too important to be left to the marketing department, and the strategic planning, product development, finance, sales and manufacturing/operations management should be involved.

This course is also aimed at anyone responsible for managing Marketing Planning with their teams.

Delegates who attend all sessions and successfully complete the course assessment will receive an Informa Certificate of Completion.

• Session 1: Context
• Session 2: Long Term View
• Session 3: Market Segmentation
• Session 4: Situation Analysis
• Session 5: Analysis Of Competition
• Session 6: Customer Understanding
• Session 7: Portfolio Management
• Session 8: Objective Setting
• Session 9: Strategies
• Session 10: Activating Strategies
• Session 11: Activation - Communications
• Session 12: Measuring Success

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.