Certified Brand Manager

Certified Brand Manager covers the roles and responsibilities of brand management, the key organisational interfaces, and the use of the classical marketing \"Ps\" to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.

• Brand managers and those responsible for managing the function
• Marketing managers
• Product managers, product marketing managers and others responsible for marketing products
• Business managers and others wanting to become more knowledgeable about the role of their brand

Certificate

• Overview: The Brand As A Relationship
• The Role Of Brand Management
• Brand Architecture And The Brand Portfolio
• Brand Identity
• Brand Promise And Purpose
• Positioning Your Brand
• Digital And Social Media
• Measuring Brand Equity
• Developing And Maintaining The Brand
• Managing A Damaged/Obsolete Brand
• Deferred Discussion And Additional Topics

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.