Certified Product Manager / Certified Product Marketing Manager

Certified Product Manager

Product management refers to the function that champions new products throughout the front end of the product lifecycle – from inception to launch. At this course delegates will discover best practices in product management that they can apply to improve the success rate of their products.

Certified Product Marketing Manager

Product marketing refers to the function of ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through its lifecycle. This course will discuss best practice in product marketing to improve the success rate of your products.

Certified Product Manager

This course is designed for anyone involved in the product management function: working with internal resources to ensure successful product/service definition, design, development and launch..

Certified Product Marketing Manager

This course is designed for anyone involved in the product marketing function, working with internal and external resources to launch the product and ensure its success in the marketplace.

Certificate

Certified Product Manager

• Understanding products and services
• Gathering market intelligence
• Product positioning
• The product lifecycle
• The special challenges in developing \'services\'
• The value chain
• Pricing
• Preparing for the launch
• Product management tools

Certified Product Marketing Manager

• Branding
• The product lifecycle
• Strategic planning and the marketing strategy
• The marketing process and the marketing mix
• Market segmentation
• Consumer and business buying behaviour
• Distribution and logistics
• Pricing

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.