Digital Marketing

Digital marketing is now an essential channel for business awareness and success. Managers that possess the knowledge and skills to develop a digital marketing plan for their organisation are today expected. This course invites you to discover the knowledge and develop skills in terms of digital marketing.

The course is designed for the following professionals:

• Entrepreneurs
• Managers

None, except a good level of command of English.

Entrepreneurs, Managers, Office Manager, Sales

Certification Awarded From Government Of Dubai (KHDA)

DURATION: 10 hours

SCHEDULE:

• Schedules on request.
• 2 hours per day for 5 days or 2 hours per week for 5 weeks.

CONTENT: Search marketing: SEO, search marketing: PPC, digital display advertising (DDA), email marketing, social media marketing, mobile marketing, analytics and strategy & planning.

At the end of the course, you should be able to increase your website's visibility through Search Engine Optimisation (SEO) techniques, drive qualified traffic to your website through Pay-Per-Click (PPC) advertising, execute digital display campaigns, capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign, use suitable social media channels for different business goals and objectives, measure and optimise your social media campaigns, leverage mobile marketing for its micro-targeting advantages, analyse and optimise your overall digital marketing activity and create a formal digital marketing plan for your business.

IMMERSIVE BUSINESS TRAINING DMCC is registered and licensed as a Free Zone Company under the rules and regulations of DMCC (License No. 375019) and is a training institution duly approved by KHDA under the Educational Services Permit No. 628185.

We deliver professional and management development training through short duration courses for management, professional and personal development to adults who wish to improve their skills and knowledge in areas such as accounting, finance, business, secretarial skills, human resources, management, sales, marketing and education.