E-Consumers

Electronic business (e-business) refers to the use of the internet to network and empower business processes, electronic commerce, organisational communication and collaboration within an organisation and with its stakeholders. The commercial processes are supported by the internet, intranets, extranets and other networks. This course begins with an introduction to e-business from the point of view of the consumer. Students are guided through e-business solutions and enterprise application integration. This course also covers new technologies, XML and object technology. In other words, examples of e-business applications are a feature of this course and these help the process of comprehending how the internet has been used in different business settings.

The course is designed for the following professionals:

• Entrepreneurs
• Managers

None, except a good level of command of English.

Entrepreneurs, Managers, Office Manager, Sales

Certification Awarded From Government Of Dubai (KHDA)

DURATION: 10 hours

SCHEDULE:

• Schedules on request.
• 2 hours per day for 5 days or 2 hours per week for 5 weeks.

CONTENT: Introduction to digital consumer behaviour, website design, how companies use Web 2.0 technologies, building a customer service-oriented organisation, decision around culture and consumer behaviour, the online shopping experience, Web 1.0 vs Web 2.0, influences on the purchasing process, influence of others on purchasing.

At the end of the course, you should be able to identify and use digital consumer behaviour theories, design a relevant website, reflect on how companies use 2.0, build a customer service oriented organisation, make decision around culture and consumer behaviour, identify Web 2.0 Technologies, discuss online shopping experience web 1.0 vs 2.0, create a Web 2.0 environment and identify the elements who and what influence the purchasing process.

IMMERSIVE BUSINESS TRAINING DMCC is registered and licensed as a Free Zone Company under the rules and regulations of DMCC (License No. 375019) and is a training institution duly approved by KHDA under the Educational Services Permit No. 628185.

We deliver professional and management development training through short duration courses for management, professional and personal development to adults who wish to improve their skills and knowledge in areas such as accounting, finance, business, secretarial skills, human resources, management, sales, marketing and education.