Event Management

This training course provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organise their own events or more closely manage contractors organising events for them.

Those who might be interested for.

Certificate Program in Event Management accredited by KHDA

The Role of Events in a Public Relations or Marketing Strategy:

• An Overview of Public Relations and How Events fit in
• Events and the PR Transfer Process
• Strengths and Weaknesses of events as a form of Communication
• The Six Point PR Plan and its Application to Event Management
• Assessing your needs
• The Importance of Clarity of Purpose
• The Importance of the Audience
• Choosing the Event to fit the Objective
• Budget - staff, time, materials money
• Evaluating the Event Success
• A Review of the Different Types of Event available

Event Planning, the Theory and Practice:

• Scheduling - the long term plan
• Event Running Order - timing of an event
• Budget Control
• Managing Suppliers
• Venue Considerations
• Suitability for Event - support for the message
• Size - capacity
• Type
• Access
• Accommodation
• Layout for Different Events - Seating, etc.
• Stage Management, Dining and Entertainment, Health and Safety
• ''Stage Management'' of the Event
• Ensuring the Event is on-message and on-brand
• Welcome Desk - set up and management
• Sets and Staging
• Corporate Identity on Display
• Food can be part of the message
• Different Types of Dining for Different Events and Practical Implications
• Dining Protocol - formal dinner, informal eating
• Choosing Catering Suppliers - in-house with venue or external
• Entertainment and music at your Event
• Managing Entertainers at Events
• Staying Safe - Risk Assessment and Events
• Addressing risk areas at Events

Managing the Media at Your Events:

• Keeping your Objectives in mind
• Is it a media event - what's in it for them?
• Generating News through an Event
• Inviting the Media - invitations and press releases
• The Press Office - Staffing, setting up and running it
• The Press Pack and Gifts
• Conducting Interviews and Briefing Interviewees
• Managing Filming On-Site
• Photography at your Event
• Involving your In-house Media

Invitations, VIPs and Bringing it all Together:

• Getting your Audience there
• Invitation Process for Different Types of Event
• Invitation Protocols
• The Importance of RSVP
• Working with VIPs
• Invitations
• Meet and Greet
• Hosting and Farewell
• Follow-up
• Building an Event Management Team
• Event Planning Exercise involving all elements discussed through the week

VAVARU Institute is a pioneered organisation based in Dubai, dedicated to deliver training among professionals by incorporating global standards, updated methods, state-of the-art technologies and strategic partnering with key providers in order to ensure the professional mix of specific expertise required for each and every course we offer. We provide both Certification Preparation and Professional development training Programs across various Industries. We consider all the participants of our courses become a member of VAVARU family. It helps the participants not only to avail our support throughout exam clearance window, but also can benefit with sharing industry update, improvise knowledge base and consultation on how each one’s profile can be optimized to win their job search and career development activities.