UAE, Dubai
Dates flexible
Course Type
Professional Training Course
Course Fee

Course Overview

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Who should take this course

This course is a good introduction for anyone interested in understanding the power of marketing and how it can improve company performance. The course is designed for those new to the topic, or wishing to get involved in the use of marketing within their company.

For people who have little exposure to marketing and its significance in promoting the products and services of an organisation. For example, engineers, support personal, sales staff and sometimes even managers may not be involved in day-to-day marketing or have any say in the strategies made in a company. However, knowledge of marketing can significantly help them to understand the complexity and also the power it has over the success of a product.

Course content

The course provides many opportunities to participants to explore marketing methods used by their own organisations and critically evaluate them with the help of other delegates and the trainer. If delegates are from various organisations, this can provide a great opportunity to borrow marketing ideas from other industries which historically has been a great source of marketing innovation.

  • Introduction To Marketing
  • Understanding Customers
  • Marketing Strategy
  • Marketing Mix: Product
  • Marketing Mix: Price
  • Marketing Mix: Place/Distribution
  • Marketing Mix: Promotion
  • Marketing Analysis

About Course Provider

SMART Management Training and Consultancy is a UK-based work training provider. We specialize in providing you with high-quality training and development opportunities aimed at individuals and corporates across the Gulf and Africa (UAE, GCC and Africa).