UAE,
Dates flexible
Professional Training Course
-
English
$3,800
Course Overview
Stay ahead of the competition by understanding and applying sound marketing principles & develop cost effective marketing strategies.
Interpret and understand your customers’ needs
Segment your targeted markets
Develop creative and cost-effective marketing strategies
- Exceed your customers’ expectations with product innovation, product quality and efficient distribution
Who should take this course
- Sales managers and general sales agents
- Marketing officers and market coordinators
- Customer service staff
Course content
- Developing marketing processes & strategies in alignment with organizational objectives
- The current Airline business environment and its impact on Airline marketing
- Impact of technology on distribution & communication channels: best practices including social media
- Market environment scanning & market research methodologies
- Developing a marketing plan and strategy in a case study approach
- The Marketing Mix (Product, Price, Promotion, Place) & how to satisfy the needs of your target audiences
- How to create value for, and communicate value to, your customers
- Airline alliances and marketing: benefits & drawbacks
- Practical strategies for managing your marketing plan efficiently
About Course Provider
Zabeel International Institute of Management & Technology established in 1988 is a leading Executive Educational and Professional Training Centre in UAE with ten branches across the country. It is accredited by the KHDA (Knowledge & Human Development Authority) & Ministry of Education in Dubai.
More than 26 years of experience in training professional executives, Recipient of many quality awards for training since 1988, Qualified & certified trainers , Sophisticated laboratories with high end machines and licensed software.