Location
UAE,
Dates
Dates flexible
Course Type
Professional Training Course
Accreditation
-
Language
English
Price
$3,800

Course Overview

Stay ahead of the competition by understanding and applying sound marketing principles & develop cost effective marketing strategies.

  • Interpret and understand your customers’ needs

  • Segment your targeted markets

  • Develop creative and cost-effective marketing strategies

  • Exceed your customers’ expectations with product innovation, product quality and efficient distribution

Who should take this course

  • Sales managers and general sales agents
  • Marketing officers and market coordinators
  • Customer service staff

Course content

  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current Airline business environment and its impact on Airline marketing
  • Impact of technology on distribution & communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) & how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently

About Course Provider

Zabeel International Institute of Management & Technology established in 1988 is a leading Executive Educational and Professional Training Centre in UAE with ten branches across the country. It is accredited by the KHDA (Knowledge & Human Development Authority) & Ministry of Education in Dubai.

More than 26 years of experience in training  professional executives, Recipient of many  quality awards for training since 1988, Qualified & certified trainers , Sophisticated laboratories with high end machines and licensed software.