Integrated Marketing communications and media strategies

Success in the marketplace needs fundamental move to think regarding how to communicate in market. This program incorporates fundamental \"roots\" of key marketing communication with latest thinking, for instance new media & consumer engagement. You will find and embrace change by the way you outline & execute more effective marketing communications strategies.

Loaded with the content which is topical as well as practical and led by the senior faculty Kellogg, the program mixes theory with practice, strategy and tactics. By addressing wide variety of platforms including broadcasting, online networking engagement, sponsorship of event and the program gives examples pertinent to B2C and B2B marketing communication.

• Managers that are involved in understanding extending the marketing communications inside their B2C & B2B organizations
• Senior & mid-level leaders that have responsibility for communications or are getting themselves prepared for this role
• Executives from any of the organization where communications assume key part in the sales

IKL Certificate

Marketing Strategy and Communications

• Create systems to develop market plans and distinguish key marketing plans prior to implementing communication plan
• To understand the effect of understanding in changing perceptions into phenomenally profitable campaigns

Assessing Marketing Communications

• Acquiring instruments to appropriately assess the accomplishment of marketing effort against planned objectives
• Enhancing basic intuition abilities by figuring out how to ask the correct inquiries

Understanding the Changing Landscape of Marketing Communications

• Learning how marketing is developing and how the organizations can adjust to the change
• Engaging in the discussions around the utilization of new media structures and how media changed the game

Institute of Knowledge and Leadership (IKL) has emerged on the global map of learning, talent development and executive education as a highly advanced and qualified training platform. IKL is based in Dubai and serves prominent clients from across the MENASA region.

The distinctive factor about IKL is its significant, highly qualified and skilled pool of global trainers, primarily equipped with state of the art training methods and techniques coupled with the passion to share knowledge and to co - create a value proposition with organizations and their teams. IKL has trainers across the globe from 25 nationalities, over 200+ knowledge areas, and with a cumulative training, knowledge creation, sharing, and dissemination experience for over 1000+ years with over 2 million participants globally.