Managing your Media (Advertising)

How To Use Your Advertising Budget For Maximum Impact On Your Bottom Line' This programme allows the delegates to understand the relevancy of media. It will help them to realise the best media strategy, slogan impact, and creative efficiency for their business / product. At the end of the programme the delegates will be able to manage a media plan, evaluate a 'creative' and 'slogan relevancy', and structure a media campaign for maximum impact.

The course will cover the understanding of media and its use in the region, to achieve the best possible target reach. You will learn how to fully understand a media plan. The course will provide you with the knowledge to differentiate between a good advertisement and a mediocre one. You will also learn how to distinguish a good slogan, from a bad one.

This course is for marketing and sales professionals, media departments, PR and communication professionals, business development departments, creative professionals, and client servicing personnel, etc.

Certificate

-To understand the basics of media -To identify your company's target audience(s) -To determine the marketing strategy required -To understand what to request from a media supplier -To choose the correct medium for your target audience -To understand a media plan -To appreciate the importance of visuals in your message -To understand the different perspectives of an advertisement when dealing with diverse cultures -To determine creative relevancy in the GCC and MENA region -To specify your target in a 'creative' -To understand the importance of a relevant slogan -How a good slogan and 'creative' can decide the advertising reach and contribute to its success

Global economics proves to us on a daily basis the organisational need for ‘fore-most’ and ‘leading’ talent in order to succeed in increasingly complex and competitive global markets. In order to achieve the ‘best’ possible result for organizations, developing the right talent is as much a necessity as hiring and retaining employees.

Who are we?

ZOE Talent Solutions is a global training and consulting firm that has been serving leading businesses in many countries. We specialise in capacity building and talent development solutions for individuals and organisations, through our highly customised courses and training sessions, in a wide array of disciplines.

What do we do?

ZOE assists organisations in identifying their most important goals, and guides management teams by working closely with each member, in making lasting improvements to their performance. This process thus promises a definite increase in revenue and savings and a higher Return On Investment (ROI). Over nearly a decade, our team has built a globally recommendable enterprise uniquely equipped skills including and not limited to coaching, facilitation , counselling and strategising.