Market Analysis and Marketing Strategies

In the present competitive environment marketing has become vital. Participants will learn the fundamental concepts of marketing by understanding how to control marketing channels advertisements sales force and pricing.

These management issues are critical to executives responsible for leading or coordinating the activities of marketing and sales department.

CPD

Introduction to marketing management. The marketing concepts. Long term vs. short term goals. Marketing vs. selling. The SWOT Analysis. The Competitive Analysis. Environmental Analysis. Understanding the power of the customer point of view. Analyzing market opportunity. Buying behavior. Buyer behavior. Competition. Market segment and target market. Integrated market. Marketing strategy development and decisions. Product life cycle. Market research. Brand strategy. Managing and delivering marketing. Pricing. Marketing channels. Advertising. Managing sales force. On line marketing Marketing reports.

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.