Location
UAE, Dubai
Dates
Dates flexible (2 days)
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$1,800 $1,530 only

Special prices available

Course Overview

Market Intelligence (MI) is a modern technique to use market knowledge in a systematic and effective way so that organizations can make firm and informed decisions. This process initiates with collecting the data from within the organization and outside. Different sources are used to collect the information such as primary and secondary sources. At mature stages, data is analyzed using the quantitative and qualitative techniques. After comprehensive examination, informed decisions are made based on knowledge and trends of the industry.

The appropriate data collection about market trends forms the basis of survival and success of organizations. Therefore, the use of market intelligence is increasing, as organizations are beginning to reap the benefits accruing from it. Organizations are using it at all levels, thereby creating a climate where organizational thinking is being transformed into ‘intelligence’ and everyone in their individual capacity is contributing to its creation. Considering MI as a process, this course is designed to provide comprehensive and in-depth knowledge about market intelligence. Participants will be familiarized with state-of-the-art tools, techniques, and processes of MI, and will be exposed to the best practices, benchmarks, and case studies of MI.

Who should take this course

  • Senior executives
  • Marketing executives
  • Product managers, Planning managers
  • Professionals involved in any form of Business Intelligence

Accreditation

IKL Certificate

Course content

  • The art and science of Market Intelligence
  • Managerial perspective of Market Intelligence (MI)
  • Establishing and directing a mi function in an organization
  • Identifying all the interested parties and their information needs
  • Viewing MI as a process comprising of:
  • Identification of information needs and sources
  • Digging into information to segregate pertinent information
  • Comprehending all the tools and techniques used in an effective MI system
  • Converting available information into intelligence which is practical and can be implemented
  • Management of Legal, Ethical and Other Issues in MI

About Course Provider

Institute of Knowledge and Leadership (IKL) has emerged on the global map of learning, talent development and executive education as a highly advanced and qualified training platform. IKL is based in Dubai and serves prominent clients from across the MENASA region.

The distinctive factor about IKL is its significant, highly qualified and skilled pool of global trainers, primarily equipped with state of the art training methods and techniques coupled with the passion to share knowledge and to co - create a value proposition with organizations and their teams. IKL has trainers across the globe from 25 nationalities, over 200+ knowledge areas, and with a cumulative training, knowledge creation, sharing, and dissemination experience for over 1000+ years with over 2 million participants globally.