This Post Graduate Diploma in International Marketing Management will provide you with a comprehensive framework for understanding theories, concepts, issues and applications of marketing in an international and global context. The programme will develop your appreciation of strategies and tactics for international markets and their implications, and for marketing management of multinational and global organizations.
Contents Covered in Classroom Interaction: 1. Globalization and International Business 2. Marketing Mix 3. Product Planning and Development 4. Global Marketing strategies 5. Brand Management and how International Brands influence Consumer Behaviour 6. Pricing, Packaging, Promotional and Distribution Strategies 7. Impact of Social Media and Digital Marketing
About Course Provider
Westford School of Management offers a range of UK bachelor degrees and graduate programs in UAE through our partnerships with British universities. These courses include MBAs, PGPM, and BA/BBAs that focuses on business and liberal arts subjects. We only work with the best education providers in the UK to ensure our students are offered only the best courses and leave our campus with the knowledge and skills they need to excel in the world of business and finance.
We specialize in offering courses to professionals who wish to hone their skills and improve their career prospects through higher education. Our Postgraduate Diplomas for professionals include Islamic banking, supply chain and logistics, human resources, and project management. These graduate programs in UAE are all designed to fit in around your current working demands, so you can develop your skills while still maintaining your career.