Location
UAE, Dubai
Dates
Dates flexible (2 days)
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$1,800 $1,530 only

Course Overview

Retail businesses vary in sizes from a one-man operation to large international organizations. In today’s competitive environment, customers’ demands are valuable and retail outlets have to bring variety of products in order to satisfy the diverse needs of customers. The success of retail management is dependent on the effective use of customers’ feedback, tailored products and performance of the managing team.

This course will provide deeper insights about retail management to the participants who are new in this business or the ones who have already entered but are trying to reach higher level in the organization.

Who should take this course

  • Sales managers
  • Retail managers
  • Store managers
  • Merchandisers

Accreditation

IKL Certificate

Course content

  • Setting the foundation and customer service
  • Becoming a successful retail store chain manager
  • Consumer buying behavior and multi-channel retailing
  • Retailing strategies: Strategic planning about retailing and its financial performance
  • Retailing strategies: Decisions about retail location and selection of the sites
  • Developing human resource management systems and the use of customer relationship management systems
  • Merchandise management: Merchandise assortment, buying systems, and vendor relations
  • Retail communication, mix and pricing
  • Store management

About Course Provider

Institute of Knowledge and Leadership (IKL) has emerged on the global map of learning, talent development and executive education as a highly advanced and qualified training platform. IKL is based in Dubai and serves prominent clients from across the MENASA region.

The distinctive factor about IKL is its significant, highly qualified and skilled pool of global trainers, primarily equipped with state of the art training methods and techniques coupled with the passion to share knowledge and to co - create a value proposition with organizations and their teams. IKL has trainers across the globe from 25 nationalities, over 200+ knowledge areas, and with a cumulative training, knowledge creation, sharing, and dissemination experience for over 1000+ years with over 2 million participants globally.