Social Media Marketing

This intensive Social Media Marketing course provides a realistic hands-on session for beginning to intermediate Social Media users to jumpstart their Social Media Marketing journey.

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Certificate Program in Social Media Marketing accredited by KHDA

Introduction to Digital and Social Media:

• Multi-screened consumer behaviors
• Content + SEO + Social Media
• Content Pillars
• Three S's of Digital

6-Step Social Media Campaign Process:

• Discover
• Define
• Develop
• Deliver
• Measure
• Manage

Analyze Current Social Media Situation:

• Company Social Media Audit
• Customer Profiling
• Competitor Analysis

Define Social Media Marketing Objectives:

• Social Media Marketing Objectives and Metrics
• Digital Marketing Funnel
• Tracking of Campaign using URL Builder 5) Develop Social Media Content and Communities
• 6 STEPPS of contagious content/virality
• Best practices in content creation for blogs,
• Facebook, Instagram, LinkedIn, and other social
• media channels

Deliver Social Media Promotions:

• Basics of Facebook Advertising
• Creating Social Media offers
• Developing highly converting landing pages

Measure Social Media Performance:

• Social Media Advertising metrics
• Reading of Facebook Insights
• Facebook Ad Performance (using Ads Manager)
• Calculate social media ROI

Manage Social Media Activities:

• Manage online communities
• Engage social media influencers
• Develop content calendar

VAVARU Institute is a pioneered organisation based in Dubai, dedicated to deliver training among professionals by incorporating global standards, updated methods, state-of the-art technologies and strategic partnering with key providers in order to ensure the professional mix of specific expertise required for each and every course we offer. We provide both Certification Preparation and Professional development training Programs across various Industries. We consider all the participants of our courses become a member of VAVARU family. It helps the participants not only to avail our support throughout exam clearance window, but also can benefit with sharing industry update, improvise knowledge base and consultation on how each one’s profile can be optimized to win their job search and career development activities.