Successful Product Launching & Brand Positioning

Successful product launch and brand positioning are the cornerstones of business success. Businesses frequently jump to commercial product launch or brand positioning without considering key strategic issues in enough detail. The result? Inadequate customer focus, poorly defined segments, a functionally driven value proposition, confused brand positioning and ultimately disappointing financial performance.

This highly interactive four-day course will help you overcome these issues via the application of proven product launch and brand management techniques to your organisation.

Product launch and brand positioning are strategic management activities. This course is suited to "C" level marketing executives, senior marketing executives or senior marketing managers who play an active role in product launch and brand strategy. It is not suitable for entry level or junior marketers or those with no marketing experience.

The course is equally applicable to those who market "tangible" goods, deliver services or even manage places or destinations.

Delegates who attend all sessions and successfully complete the assessment will receive a Certificate of Completion from Informa/GW.

• The Product Launch Marketing And Brand Positioning Canvas
• Identifying Critical Success Factors
• Profiling Your Target Customer
• Developing Focus: Clarifying Your Value Proposition
• An Introduction To Insight
• Product And New Product Development: Definition And Scope
• Strategic Product Marketing Models And Insight Generation - Exploration, Application, Analysis And Evaluation
• Understanding Innovation In Your Organisation
• "Serious Creativity" - Applying Creativity Techniques That Drive Innovation In Your Organisation
• Strategic Product Branding - Part I: Defining Your Product's "Brand"
• Strategic Product Branding - Part II: Brand Enablers
• Strategic Product Branding - Part III: Building A Holistic Brand Experience
• Product Marketing Strategy - Segmentation, Targeting And Positioning
• Launching Your Product To Market - The Role Of The Media Message Guide, Brand Engagement, Communications And Social Media
• Identifying Critical Success Factors

Informa Middle East, formerly known as IIR Middle East, has over two decades of regional experience in organising and managing all types of business events. This means that when you attend one of our conferences or training courses you are getting only top quality.

Businesses face many challenges in the 21st century. Dynamic markets and increasing competition require companies to stay one step ahead if they want to succeed. We can help better prepare you for these challenges. Through our diverse range of seminars, conferences and events, we give you the advantage you need by providing you with the latest industry knowledge, business information and training. This allows you and your employees to keep ahead of the game.